International inbound marketing is a methodology that involves attracting foreign users to purchase your products and services by generating valuable content tailored to their needs, tastes, and preferences. Read more
Discover the latest trends and updates in digital marketing and sales on Cyberclick's Numerical Blog. Subscribe and stay up to date!
Multivariate testing (or MVT) in marketing is a trial in which different versions of the same element are created by altering multiple variables to validate an initial hypothesis. The goal is to test an initial hypothesis and figure out which combina... Read more
Marketing myopia is a condition where marketing strategies excessively focus on promoting the brand's products or services, neglecting customer needs and prioritizing short-term gains over long-term benefits. Read more
ChatGPT, the AI-driven chatbot specializing in dialogue, has emerged as a powerful marketing tool, particularly in content creation. It excels in tasks like article writing, translating content, and generating YouTube video scripts. To amplify its ca... Read more
The generation, publication, and distribution of content have proven to be highly effective for companies in consistently generating leads and increasing brand recognition. In the competitive market, especially in certain sectors, digital marketing s... Read more
Influencers have become one of those resources that are always a top digital marketing trend. However, and taking into account that most brands resort to them to gain visibility and credibility and generate sales, not everything works. For this very ... Read more
As we step into 2024, the marketing landscape continues to evolve at a rapid pace, shaped by technological advancements and changing consumer behaviors. This year, marketers are expected to navigate through a mix of emerging trends that promise to re... Read more
The essence of inbound marketing lies in creating valuable content to engage and convert clients. Traditionally, content creation has relied on human writers, supplemented by various information sources. However, the landscape is evolving with the ad... Read more
If you are constantly seeking ways to boost sales, then cohort analysis can be a valuable strategy for you. It functions as a user segmentation method that analyzes historical user behavior to identify patterns or changes and take targeted actions. H... Read more
We marketers are living in a time when changes have been constant and we have had to adapt quickly and effectively to them. What we thought was going to happen has not happened, or not quite, and what we did not expected, like the great digitalizatio... Read more
