ROI (Return On Investment) and ROAS (Return on Advertising Spend) are two fundamental Key Performance Indicators (KPIs) in marketing. ROI gauges the overall returns a company has earned through both online and offline channels concerning the investme... Read more
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Gemini extensions (formerly known as Bard) began rolling out in September 2023. They enable the conversational generative AI to link with Google applications such as Gmail, Drive, Maps, and YouTube, providing more personalized and precise responses. ... Read more
Neuromarketing is the interdisciplinary practice that blends elements of marketing, psychology, and neuroscience to explore how the human brain reacts to advertising and branding messages. Scientific tools and experiments are used in a controlled set... Read more
Google Ads Data Manager is a Google advertising tool designed to measure the performance of ads published on various Google platforms. Notably, it distinguishes itself by not relying on browser cookies for analysis. Google Ads Data Manager operates b... Read more
Amazon Q is a conversational chatbot developed by Amazon using Artificial Intelligence, specifically designed for professional and business purposes and integrated into Amazon Web Services (AWS). The developers aim to assist business professionals, i... Read more
A dashboard visually displays key metrics and KPIs crucial for achieving objectives in inbound marketing. But why is it important, and how can it be made truly useful? Read more
Discover the power of HubSpot playbooks—a valuable asset for your sales team. These playbooks serve as indispensable tools, providing robust support for your team's daily endeavors, ultimately enhancing their ability to achieve optimal results. By co... Read more
Content syndication is a fascinating practice within a content marketing strategy. Surprisingly, not many people leverage it—either due to lack of awareness or concerns about potential negative impacts on SEO positioning. So, what exactly is content ... Read more
![The 8 Types of Digital Advertising [Infographic]](https://156214.fs1.hubspotusercontent-na1.net/hub/156214/hubfs/04.%20BLOG/The%208%20Types%20of%20Digital%20Advertising%20%5Binfographic%5D%20%281%29.jpg?width=758&height=396&name=The%208%20Types%20of%20Digital%20Advertising%20%5Binfographic%5D%20%281%29.jpg "The 8 Types of Digital Advertising [Infographic]")
Digital advertising has expanded over the years to include many different formats, styles, and platforms. The biggest difference between digital advertising and offline advertising is the ability to create highly segmented audiences to truly reach th... Read more
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