Brand equity is crucial for the success of any company. It translates to the brand's capital or value, achieved through effective branding efforts. But what exactly is brand equity? We'll delve into this concept and explore how to apply it in your ma... Read more
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Value chain analysis is a useful business strategy that can take your brand’s marketing to the next level. Using this concept, you can add value for each transaction that you create, increasing customer loyalty and satisfaction. In this article we wi... Read more
Undifferentiated marketing, also known as mass marketing, is a strategy where a company targets its entire market with a single message and product offering. Instead of segmenting a market into different groups with different targeted marketing effor... Read more
UI is the medium that enables interaction between people and computer systems. UI, also known as user interface, allows users to operate and control devices like a computer, tablet, or mobile phone, as well as send an email or make a money transfer t... Read more
Have you ever thought about implementing Artificial Intelligence tools in your online store? Or using the AI features offered by marketplaces? If you’ve come across this article, it’s because the answer is yes. Read more
A sales forecast is an estimate of the sales a company will achieve in a specific period. It is most common to create them quarterly, monthly, or annually. These forecasts are generated by considering sales from previous periods. Read more
SearchGPT is a search tool developed with Artificial Intelligence (AI) that quickly responds to users' questions and provides the sources of the information, making it easier and faster to find what you're looking for. It also offers an interactive w... Read more
Alt text, or "alternative text," is an SEO element that consists of describing an image on a web page, which is displayed when the image cannot load or for accessibility reasons. Read more
Sustainability is integral to the modern business environment due to increasing customer demand for environmental responsibility. Therefore, sustainable marketing is a crucial strategy for modern brands to remain relevant and competitive with other c... Read more
Despite being a highly effective strategy, particularly due to its high open rate, SMS Marketing isn't always considered as a digital marketing strategy. Because of this, we want to explain what this strategy entails and why you should consider imple... Read more
