Despite being a highly effective strategy, particularly due to its high open rate, SMS Marketing isn't always considered as a digital marketing strategy. Because of this, we want to explain what this strategy entails and why you should consider imple... Read more
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Product positioning is a marketing strategy that is used to decide how you want your target audience to perceive your product or service. Product positioning includes establishing a distinct image and identity for your product in the consumer’s mind,... Read more
Media planning is an important part of any marketing strategy as it consists of planning the best way to deliver a message to your target audience. This involves deciding how, when, where, and why your brand is sharing content. It also incorporates a... Read more
Marketing metrics are key to determining the success of a campaign, whether it's digital advertising, brand awareness, or any other form. Although there are many types of metrics, their goal is to quantify and evaluate trends, behaviors, and outcomes... Read more
Keyword difficulty is an SEO metric that measures how difficult it is for a given keyword to rank on the first page of Google search results. It’s often measured on a scale from 0 to 100, with higher scores indicating greater difficulty. However, the... Read more
Integrated marketing is a strategic marketing approach that unifies and optimizes messaging across multiple communication channels for cohesion. It is designed to offer consumers a consistent interaction with a brand. By integrating tools, media, and... Read more
The profit margin is a metric that indicates a company's ability to generate profit through its products or services. This metric allows you to understand the profitability of a product or service and is a crucial indicator to determine whether a mar... Read more
SEO on Instagram is a technique that involves optimizing your content and profile to appear as high as possible in search results. Read more
Sora is an AI tool developed by OpenAI, the same company behind ChatGPT, for creating videos from text. Read more
The Delphi Technique is a method used to gather and synthesize expert opinions on a chosen topic. It can help a team find common ground to reach decisions and problem-solve collectively. The technique has been applied to a variety of fields, includin... Read more
