Edge AI is a combination of Edge Computing, an IT architecture, and artificial intelligence that processes data directly on the device or nearby local servers, eliminating the need to connect to the cloud for processing and receiving responses. In ot... Read more
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Conversational AI encompasses various technologies that simulate human-like conversations through the integration of natural language processing (NLP), enabling machines to comprehend and process human language, and machine learning (ML), facilitatin... Read more
Claude 3 is the latest version of the Artificial Intelligence model called Claude, which was unveiled to the public in March 2024. It was developed by the company Anthropic and, although it is unknown to much of the public, it has become the most pow... Read more
ChatGPT 4 is the latest version of the Artificial Intelligence from OpenAI. It is now available in the Plus and Team packages of ChatGPT, as well as in a limited form in the free plan, which you can access by registering here. Read more
A Single Source of Truth is a centralized data library that stores the most up-to-date, complete, and accurate information of an organization. It achieves this by aggregating data from various systems and applications within the company. Read more
The Customer Effort Score (CES) is a metric that analyzes the level of effort customers experience when interacting with a brand. It is another way to measure customer satisfaction, taking into account aspects such as ease of using the company's prod... Read more
Targeted marketing involves identifying and reaching specific segments of your audience with messages that are tailored to their particular needs, behaviors, and preferences. In the fast-paced world of digital marketing, targeted marketing strategies... Read more
Attribution theory, developed in the 1950s by psychologist Fritz Heider, has evolved into an important analytical tool in marketing. It offers insights into how consumers perceive and respond to their experiences with products or services. This theor... Read more
A customer profile is a detailed description of a segment of your audience based on accumulated demographic and behavioral data about your existing customers. In the realm of digital marketing, having a good understanding of your audience is essentia... Read more
Geofencing is a dynamic location-based technology that has transformed how businesses interact with consumers in real-time. By creating virtual boundaries around a specific geographical area, geofencing allows brands to trigger targeted marketing act... Read more
