As more and more AI tools emerge, and existing tools incorporate AI functionalities into their services, you may find yourself overwhelmed by the vast array of options and unsure which is the best for your work as a marketing professional. Read more
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Artificial Intelligence (AI) is permeating every aspect of our lives. In the world of digital marketing, its expansion has been so profound that we can no longer imagine living without it. However, this technology is very broad and complex, often con... Read more
The Kaizen method is a business strategy that aims to achieve significant long-term improvements by perfecting small tasks or implementing minor changes in daily operations. It focuses more on the gradual enhancement of processes rather than constant... Read more
Amazon DSP is Amazon’s programmatic advertising tool that allows you to manage such campaigns across various platforms within its ecosystem. Examples include Amazon Marketplace, Amazon Music, Fire TV, Twitch, Audible, IMDb, and Kindle, among other in... Read more
Are you frustrated that your email marketing campaigns are landing in your audience’s spam folders? Rest assured, you have the power to change that. Read more
GIFs began as a resource used primarily for personal and leisure purposes, often seen on instant messaging platforms like WhatsApp, blogs, and social media. While this hasn’t changed, more brands are now incorporating GIFs into their various marketin... Read more
No matter what you use your web forms for, this article is for you. Whether it's to get newsletter subscribers, request quotes, offer discounts... All the strategies we present in this article can be used to boost your inbound marketing or lead gener... Read more
An Account Executive is a professional responsible for the daily management of a company's accounts (clients), acting as the link between clients and the organization. Their ultimate function is to ensure that the client is satisfied with the service... Read more
In the dynamic world of Search Engine Optimization, staying ahead of the competition requires constant vigilance and adaptation. Consistently updating and reviewing your SEO strategies is crucial for maintaining visibility and driving traffic. To hel... Read more
OOH, or Out-of-home advertising encompasses any visual advertising media found outside of the home, including billboards, bus wraps, digital signage, and street furniture like bus shelters and kiosks. In an era where digital screens dominate our atte... Read more
