Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Tags: SEO & SEM By Sol Gonzalez, on 28 April 2022

Types of Web Traffic: Sources and Explanations

In marketing, it's not enough to know how many people are visiting your website; you also have to know where they come from. Identifying different types of web traffic allows you to segment your audience and see which of your strategies gives you the...Read more

Tags: SEO & SEM By Irene Riart, on 13 April 2022

How to Use HubSpot to Improve Your Web Positioning: 7 SEO Tips

SEO is an essential part of any marketing strategy, especially if you use an inbound methodology. And within the inbound world, if you use Hubspot, it should be very easy for you to optimize your posts and increase your position in Google's rankings.Read more

Tags: SEO & SEM By Laia Cardona, on 7 April 2022

Top 5 Search Engines in Other Countries: Alternatives to Google

Though Google is one of the most used search engines and many brands focus exclusively on getting a good SEO positioning within it, there are alternatives to Google used in other countries. Read more

Tags: SEO & SEM By Michelle Bernachi, on 31 March 2022

What Are Branded Keywords?

Keywords are fundamental in any SEO campaign, especially branded keywords. This type of keyword can be used by potential customers when they want to access content or have information directly related to the company.Read more

Tags: SEO & SEM By Laia Cardona, on 17 March 2022

Google Penalty: Reasons, How to Detect It and Possible Solutions

When trying to achieve a good SEO positioning in a fraudulent way or violating any of the Google Webmaster Guidelines, you could get a google penalty.Read more

Tags: SEO & SEM By Laia Cardona, on 11 March 2022

Google Web Stories: What They Are and How to Create Them

The popularity of Instagram stories has led Google to create its own version: Google Web Stories. Considering that a high percentage of users mostly watch stories on social networks, it is worth including them in content strategies to increase web tr...Read more

Tags: SEO & SEM By Laia Cardona, on 25 February 2022

What Is Keyword Stuffing and How Can You Avoid It?

SEO has evolved a lot over the years as positioning algorithms have changed. This means that techniques that were used years ago, such as keyword stuffing, no longer work. Learn what keyword stuffing is and how to avoid it.Read more

Tags: SEO & SEM By Pere Munar, on 12 November 2021

Google BERT: What It Is, How It Works, and How It Affects You

Google is the undisputed leader in online search, and its goal is to provide even better service to users. To do this, the algorithm that determines what content appears on the search results page (SERP) and keeps changing and evolving to offer bette...Read more

Tags: SEO & SEM By Pep Canals, on 22 October 2021

SEO Automation: What It Is, Tools, and Trends

SEO is an essential element in any online marketing plan, since good web positioning will benefit your brand in many ways. Implementing and maintaining an SEO strategy can be a long, cumbersome, and resource-consuming process, but don't despair! SEO ...Read more

Tags: SEO & SEM By Pere Munar, on 20 September 2021

Top 4 Reasons Why Organic Traffic Drops

In order for your digital marketing efforts to be successful, you need to understand where the traffic to your site comes from and what factors cause it to increase or decrease. To help you do this, the Google Search Center blog has recently publishe...Read more

Content not found