Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: SEO & SEM By Pere Munar, on 17 Feb 2021

Google Product Listing Ads: Shopping Campaigns

Google Product Listing Ads (PLAs) are becoming more and more popular. That’s because PLAs are visually appealing, informative and attract eager shoppers. Overall, Google Shopping Ads saw a 38% increase in spending in 2020. If you want to better under...Read more

Tags: SEO & SEM By Laia Cardona, on 09 Feb 2021

What is Natural Language Processing (NLP) in SEO?

NLP (Natural Language Processing) is a new change in Google’s algorithm that affects SEO. NLP focuses on understanding the context of Google searches and not just selected keywords.Read more

Tags: SEO & SEM By Pep Canals, on 28 Jan 2021

2021 Search Engine Marketing (SEM) Trends

Search engine marketing will radically change in the coming years, especially the way campaign results will be measured, since most browsers are eliminating cookies. To offer a new solution to the advertising sector, Google has launched the Privacy S...Read more

Tags: SEO & SEM By Jorge Vergara, on 19 Jan 2021

What are Google Core Web Vitals? How to Measure and Fix

Google is continuously making updates to their algorithm and within a given year there are literally hundreds of changes made. Algorithm changes which influence ranking, however, are less frequent. In May 2021, Google is set to roll out its new ‘Core...Read more

Tags: SEO & SEM By Dany Ortiz, on 14 Dec 2020

How to Optimize Images and Gifs for SEO

Optimizing your site for SEO is a complex task that requires a definite commitment. With consistency over time, however, you’ll reap what you’ve sown by following some SEO best practices. And while most people think about keywords in plain text, imag...Read more

Tags: SEO & SEM By Dany Ortiz, on 01 Dec 2020

What is Mobile SEO? Definition and 9 Strategies

Ever since mobile searches outnumbered desktop searches in 2015, Google has made mobile indexing its top priority. These changes destabilized search engine optimization (SEO) as we knew it, but was an obvious and logical progression.Read more

Tags: SEO & SEM By Colm Fitzgerald, on 17 Nov 2020

10 Link Building Strategies and Tips

Link building has been and continues to be an essential SEO strategy for anyone looking to boost traffic. Link building involves creating inbound links to your website from external sites with the end goal of increasing your rankings in SERPs (search...Read more

Tags: SEO & SEM By Oier Gil, on 01 Oct 2020

What is Keyword Research?

Keyword research is a fundamental step of any SEO strategy or PPC campaign. We’ll explain what it is, how to apply it to your brand, and what tools you can use.Read more

Tags: SEO & SEM By Laia Cardona, on 13 Aug 2020

The Best URL Structure for SEO [+video]

When we talk about on page SEO, many times we’re talking about the typical techniques used to optimize headlines, meta descriptions or content. But there is a small yet mighty force that can have a big impact on your website’s positioning on search e...Read more

Tags: SEO & SEM By Shanon Roberts, on 14 Jul 2020

SEO For Beginners: The Basics of Search Engine Optimization [2020]

SEO is an essential marketing technique that is focused on bringing organic, non-paid traffic to your website by using high quality content to get to the top of a search engine result page. Read more