In today's digital age, consumers increasingly demand convenience and flexibility when it comes to shopping. As a result, businesses of all sizes are looking for ways to bridge the gap between online and offline experiences. One marketing plan that's... Read more
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Customer relationship management (CRM) is a combination of practices, strategies, and technologies used to manage and analyze customer interactions. It usually includes the analysis of data collected from a number of customer touchpoints, such as web... Read more
The number of social media users is increasing, and so is the number of social shoppers. These are the people who use social media channels to browse and purchase products without leaving the social media app. This is known as social shopping, and it... Read more
There are numerous marketing strategies businesses use to boost sales and generate additional revenue. However, the two most effective and simple strategies are cross selling and upselling. The first focuses on encouraging the buyer to add another re... Read more
Traditional sales strategies are giving way to more customer-centric models, where the marketing and sales processes are closely aligned. Read more
Coordinating your marketing and sales departments is one of the best ways to improve the health of your company. That's why smarketing has emerged, a philosophy that helps you align and empower your entire team. Today we are going to see what this co... Read more
In marketing, we continually analyze the phases or cycles that customers go through in order to adapt our strategies to them and offer them what they need. Read more
In marketing, knowing the cart abandonment rate of your ecommece business could give you clues about how successful the purchase process is. To understand it, all you need to know is the number of visitors who have added at least one product to the c... Read more
To market effectively, it is essential to identify the different phases that customers go through in order to tailor marketing strategies and segmentation to reach the right person at the right time. Read more
Are you wondering what a freemium business model in marketing is? It is the name of a model based on offering a product or service for free but offers extra features as part of a paid subscription. Read more
