Inbound marketing allows you to get closer to your customers and gain their trust in a natural way, without resorting to invasive techniques. In recent years its popularity has grown and now HubSpot has proposed a complementary methodology, called in... Read more
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Lead generation is one of the pillars of inbound marketing and a part of your strategy that's worth optimizing in order to get results. To generate leads through your website, it is common to create landing pages where valuable content is offered in ... Read more
It has been proven that the more control you have over the sales pipeline or sales flow, the more benefits you get. In this article we'll explain what exactly a sales pipeline is and how you can incorporate it in your company's sales and marketing st... Read more
Customer retention is an important marketing strategy for just about every brand. It's well known that the cost of retaining existing customers is far less than obtaining new ones. That cost continues to rise with increasing advertising prices and cu... Read more
These days there are many steps and touch points along a typical customer journey. In the past, customers usually saw a few ads for a product or service, perhaps requested more information, and then made a purchase. Now, a typical customer journey ca... Read more
In marketing, getting new customers is only part of the job. The real challenge lies in delighting them, building loyalty, and making them stay with your brand long term. Read more
Customer engagement is one of the most important aspects of doing business today. Customer service and retention are no longer sufficient, brands need to engage with customers across a variety of channels in ever more creative ways to stay relevant. ... Read more
Every marketer wants to boost online sales, but competition can get tough. When the user has millions of products just a click away, how can you differentiate your brand and stand out? Read more
Dropshipping is an extremely attractive fulfillment option for many eCommerce brands. That’s because dropshipping requires less upfront investment and means an online shop can be managed from anywhere. If you have online marketing skills but don’t wa... Read more
Hubspot is one of the most comprehensive marketing solutions available. It is usually associated with action automation, but it also has a sales component that helps consolidate all the information about current and potential customers: Hubspot Sales Read more
