Not too long ago, marketers had to come up with huge campaigns to effectively deliver a message that would entice potential buyers into action, thus creating sales or conversions. Now there are workarounds in the industry like digital marketing autom... Read more
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Would you like to know what marketing animal you are? The life of a marketer has much in common to life in the wild. In the jungle of digital environments, always full of danger and doubts, only the most resourceful can collect the fruits of KPI and ... Read more
We hear this term everywhere, and we know that it is important, but what exactly is big data, and why is it relevant to your business’s marketing success? The first thing people think of when they hear big data typically is that it’s huge- ginormous-... Read more
Since 2010 when the concept popped up for the first time, there have always been debates and doubts about what exactly Growth Hacking is and the professionals who use it, Growth Hackers. Read more
Everyone who is anyone in the Tech world nowadays has been taking the concept of Augmented Reality very seriously in recent times. The term has become somewhat of a buzz word, and seems to be popping up everywhere. But, for those of us who aren't tec... Read more
You won't even believe what I’m about to tell you about the word of mouth technique! Imagine you live in a small village, decades of even centuries before the arrival of the Internet. It is the summer holiday season, and the Grand Circus has arrived ... Read more
How do the Spanish firms compare in today's digital environment? Are we up to other countries in terms of digital skills most sought by companies or are we still a long way to go? Thanks to the latest study by the ICEMD (Institute of Digital Economy)... Read more
Tags:
Inbound Marketing,
Online Marketing & Digital Marketing,
Social Marketing,
Email Marketing,
App Marketing & Publicidad Móvil,
Content Marketing
By Laia Cardona, on 11 November 2015
9 Ways To Make Customers Feel Safe Purchasing Online
A few years ago, many people were still reluctant to buy online, arguing that they were afraid to use their credit card online. But according to the results of the Study of Online Confidence, it seems that fear is a thing of the past: 96% of Spaniard... Read more
In early 2015, Adobe conducted a study of nearly 1,000 U.S. and Canadian digital marketing professionals, from industries as diverse as finance, entertainment and retail. The conclusion? The new era of digital marketing is here. So I want to share wi... Read more
A person is exposed to over 5000 advertisements a day. Do you want your content to be remembered? Use the graphical resource that is more fashionable, where information and design come together now. Here I detail 8 Reasons why you should use infograp... Read more
