Email marketing is one of the most powerful tools to attract customers to your brand and generate conversions. Read more
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User generated content is a great way to promote your products while strengthening your relationship with your customers. Read more
BIMI is a term that most marketing leaders have probably encountered at one point or another. It stands for Brand Indicators for Message Identification, an emerging standard that makes it easier to get your logo displayed next to your message in a cu... Read more
Email marketing has been and continues to be a central pillar of a strong digital marketing strategy. While some emails go unread and plague our inboxes until we finally unsubscribe, others cut through the noise and are actually enjoyed. The question... Read more
No other medium of communication is quite as engaging as video content. Simply put, video is more entertaining and visually compelling than images, text or sound alone. What’s more, videos in email can increase open rates by 19% and click-through rat... Read more
As you may know, the marketing world is a competitive environment full of challenges and difficulties. Marketers are spending many resources to ensure that they are up to date with all the necessary information and strategies to get ahead of the game... Read more
Year after year, email marketing continues to be one of the most powerful tools in the digital marketer's arsenal. It is ideal for communicating with customers directly, it comes at a low cost, and has a spectacular ROI. Read more
Drip campaigns are a style of lead nurturing used in Direct Marketing that helps sort the flow of messages to users following a series of pre-designed "paths" according to their behavior. Read more
Without a contact database, your email marketing campaigns would go nowhere. Databases are the pillar on which all your email marketing is based. Read more
Do you think that newsletters are a thing of the past? Well, I’m here to tell you you’re wrong! Read more
