Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Tags: Email Marketing By Laia Cardona, on 2 March 2020

The 10 Best Email Marketing Tools and Services

If you are a marketer who is up to date with the digital marketing world, email marketing must already part of your digital marketing strategy. Sending regular emails to your followers, fans, and leads can help you achieve your marketing goals. But, ...Read more

Tags: Email Marketing By Laia Cardona, on 22 May 2019

Five recommendations for developing effective email marketing campaigns

Did you know that getting a new customer can cost up to seven times more than to keep one you already have? You have to devote part of your marketing resources to new consumers to your brand, but also part of the efforts have to focus on loyalty and ...Read more

Tags: Email Marketing, App Marketing & Publicidad Móvil By Kelly Rogan, on 20 February 2019

What is a landing page and how to increase conversions?

Whatever you do in your online marketing strategy, one thing is very clear: if you want to increase conversions, you need a landing page.Read more

Tags: Email Marketing By Jessica Bubenheim, on 29 November 2018

What is email retargeting?

Email marketing is an incredibly powerful tool, but often it is not used to its full extent.Many companies do not see the need to innovate beyond imitating the good ideas from competitors, or simply those responsible are so engrossed in the day-to-da...Read more

Tags: Email Marketing By Nerea Boada, on 7 June 2017

The future of email marketing (over the next 5 years)

In the digital marketing world, the future is always right around the corner. We work in a fascinating industry that never stops moving and improving, giving us no choice but to stay up to date with all the latest technologies and trends. In that sen...Read more

Tags: Email Marketing By David Tomas, on 29 March 2017

10 types of triggered email marketing campaigns (and how to use them)

Trigger Marketing is an essential tool for your email marketing strategy to be successful. Also known as triggered email marketing, this technique consists in programming messages or notifications to be sent at a specific moment, as a response to an ...Read more

Tags: Email Marketing By Nerea Boada, on 3 March 2017

5 important email marketing statistics for your marketing strategy in 2017

Amidst all the excitement of augmented and virtual reality, live video and so many other amazing trends for 2017, it is far too easy for us marketers to get a little disoriented and forget about the basics in any marketing strategy - but that is a bi...Read more

Tags: Email Marketing By Nerea Boada, on 1 March 2017

How to run A/B tests and get your email marketing campaigns right

If you want to improve your conversions in 2017, prepare to become best friends with A/B testing. By being systematic when testing different variables in your campaigns, you will increasingly optimize your results and, in turn, improve your conversio...Read more

Tags: Email Marketing By Nerea Boada, on 29 December 2016

Everything you need to know about Email Marketing Lead Generation (including tips and case study)!

If I had to choose any one thing that makes working in the digital marketing world so incredibly fascinating, it would be the constant appearance of new methods and tools making us need to be in a constant state of learning and reinvention, an contin...Read more

Tags: Email Marketing By Nerea Boada, on 24 November 2016

The 4 Most Common Email Marketing Problems and How to Solve Them

If you work in digital marketing, you have surely heard the news: email marketing is back. The latest studies show us that this marketing tool is more alive and efficient than ever, thanks to the reign of the smartphone.Read more

Content not found