Email marketing has been and continues to be a central pillar of a strong digital marketing strategy. While some emails go unread and plague our inboxes until we finally unsubscribe, others cut through the noise and are actually enjoyed. The question... Read more
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
No other medium of communication is quite as engaging as video content. Simply put, video is more entertaining and visually compelling than images, text or sound alone. What’s more, videos in email can increase open rates by 19% and click-through rat... Read more
As you may know, the marketing world is a competitive environment full of challenges and difficulties. Marketers are spending many resources to ensure that they are up to date with all the necessary information and strategies to get ahead of the game... Read more
Year after year, email marketing continues to be one of the most powerful tools in the digital marketer's arsenal. It is ideal for communicating with customers directly, it comes at a low cost, and has a spectacular ROI. Read more
Drip campaigns are a style of lead nurturing used in Direct Marketing that helps sort the flow of messages to users following a series of pre-designed "paths" according to their behavior. Read more
Without a contact database, your email marketing campaigns would go nowhere. Databases are the pillar on which all your email marketing is based. Read more
Do you think that newsletters are a thing of the past? Well, I’m here to tell you you’re wrong! Read more
If you are a marketer who is up to date with the digital marketing world, email marketing must already part of your digital marketing strategy. Sending regular emails to your followers, fans, and leads can help you achieve your marketing goals. But, ... Read more
Did you know that getting a new customer can cost up to seven times more than to keep one you already have? You have to devote part of your marketing resources to new consumers to your brand, but also part of the efforts have to focus on loyalty and ... Read more
Whatever you do in your online marketing strategy, one thing is very clear: if you want to increase conversions, you need a landing page. Read more
