Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Email Marketing By David Tomas, on 31 August 2022

Email Marketing for Ecommerce Businesses: Advantages and Automation

Email marketing is one of the most powerful tools to attract customers to your brand and generate conversions. Read more

Tags: Email Marketing By Laia Cardona, on 4 February 2022

User Generated Content Examples in Email Marketing

User generated content is a great way to promote your products while strengthening your relationship with your customers. Read more

Tags: Email Marketing By Héctor Borrás, on 23 November 2021

What’s BIMI and Why Is It Important?

BIMI is a term that most marketing leaders have probably encountered at one point or another. It stands for Brand Indicators for Message Identification, an emerging standard that makes it easier to get your logo displayed next to your message in a cu... Read more

Tags: Email Marketing By Nerea Boada, on 4 December 2020

9 Best Email Marketing Campaign Examples

Email marketing has been and continues to be a central pillar of a strong digital marketing strategy. While some emails go unread and plague our inboxes until we finally unsubscribe, others cut through the noise and are actually enjoyed. The question... Read more

Tags: Email Marketing By Nerea Boada, on 25 November 2020

Video Email Marketing: How to Embed Video in Emails

No other medium of communication is quite as engaging as video content. Simply put, video is more entertaining and visually compelling than images, text or sound alone. What’s more, videos in email can increase open rates by 19% and click-through rat... Read more

Tags: Email Marketing By Alex Souchoroukof, on 23 September 2020

3 Proven Email Marketing Tips for your Next Campaign

As you may know, the marketing world is a competitive environment full of challenges and difficulties. Marketers are spending many resources to ensure that they are up to date with all the necessary information and strategies to get ahead of the game... Read more

Tags: Email Marketing By Ester Solsona, on 8 September 2020

Best Email Marketing Subject Lines To Boost Open Rates

Year after year, email marketing continues to be one of the most powerful tools in the digital marketer's arsenal. It is ideal for communicating with customers directly, it comes at a low cost, and has a spectacular ROI. Read more

Tags: Email Marketing By Anna Ribas, on 20 August 2020

Drip Campaigns: What They Are And Their Role In Lead Nurturing

Drip campaigns are a style of lead nurturing used in Direct Marketing that helps sort the flow of messages to users following a series of pre-designed "paths" according to their behavior. Read more

Tags: Email Marketing By Nerea Boada, on 23 June 2020

How to Clean Your Email Marketing List to Improve ROI

Without a contact database, your email marketing campaigns would go nowhere. Databases are the pillar on which all your email marketing is based. Read more

Tags: Email Marketing By Nerea Boada, on 8 April 2020

How to Design an Effective Newsletter

Do you think that newsletters are a thing of the past? Well, I’m here to tell you you’re wrong! Read more