Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Email Marketing By Nerea Boada, on 07 Jun 2017

The future of email marketing (over the next 5 years)

In the digital marketing world, the future is always right around the corner. We work in a fascinating industry that never stops moving and improving, giving us no choice but to stay up to date with all the latest technologies and trends. In that sen...Read more

Tags: Email Marketing By David Tomas, on 29 Mar 2017

10 types of triggered email marketing campaigns (and how to use them)

Trigger Marketing is an essential tool for your email marketing strategy to be successful. Also known as triggered email marketing, this technique consists in programming messages or notifications to be sent at a specific moment, as a response to an ...Read more

Tags: Email Marketing By Nerea Boada, on 03 Mar 2017

5 important email marketing statistics for your marketing strategy in 2017

Amidst all the excitement of augmented and virtual reality, live video and so many other amazing trends for 2017, it is far too easy for us marketers to get a little disoriented and forget about the basics in any marketing strategy - but that is a bi...Read more

Tags: Email Marketing By Nerea Boada, on 01 Mar 2017

How to run A/B tests and get your email marketing campaigns right

If you want to improve your conversions in 2017, prepare to become best friends with A/B testing. By being systematic when testing different variables in your campaigns, you will increasingly optimize your results and, in turn, improve your conversio...Read more

Tags: Email Marketing By Nerea Boada, on 29 Dec 2016

Everything you need to know about Email Marketing Lead Generation (including tips and case study)!

If I had to choose any one thing that makes working in the digital marketing world so incredibly fascinating, it would be the constant appearance of new methods and tools making us need to be in a constant state of learning and reinvention, an contin...Read more

Tags: Email Marketing By Nerea Boada, on 24 Nov 2016

The 4 most common email marketing problems and how to solve them

If you work in digital marketing, you have surely heard the news: email marketing is back. The latest studies show us that this marketing tool is more alive and efficient than ever, thanks to the reign of the smartphone.Read more

Tags: Email Marketing By Laia Cardona, on 08 Nov 2016

4 email marketing strategies to keep in mind

Email marketing may be one of the most relied on online marketing techniques there is, but instead of being overused and saturated, it is far from it: it continues to play a very important role in company strategies, and marketers dedicate large budg...Read more

Tags: Email Marketing By Sol Gonzalez, on 04 Jul 2016

Email marketing templates: tips for a responsive design.

The digital marketing world is in constant evolution. As more and more technologies and opportunities arise, it is very easy to fal into the temptation of following the latest trend and leaving somewhat “older” tools behind… but in the case of email ...Read more

Tags: Email Marketing By Kelly Rogan, on 10 May 2016

The Email Marketing Data you Need to Know

Although the death of email marketing has been long predicted, this classic marketing technique shows no sign of fading away. Email remains a cornerstone of successful marketing in organizations of all sizes, from small businesses to multi-national c...Read more

Tags: Email Marketing By Estela Viñarás, on 04 May 2016

Email marketing: Which industries have the highest opening rates in the US, the UK, Spain and the world?

Have you noticed? Email marketing is not some outdated technique. Although nowadays we have a whole bunch of new tools in digital marketing, this one does not only continue showing great results, but also, thanks to smartphones, has gone through a co...Read more