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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Email Marketing By Nerea Boada, on 25 November 2020

Video Email Marketing: How to Embed Video in Emails

No other medium of communication is quite as engaging as video content. Simply put, video is more entertaining and visually compelling than images, text or sound alone. What’s more, videos in email can increase open rates by 19% and click-through rat...Read more

Tags: Email Marketing By Alex Souchoroukof, on 23 September 2020

3 Proven Email Marketing Tips for your Next Campaign

As you may know, the marketing world is a competitive environment full of challenges and difficulties. Marketers are spending many resources to ensure that they are up to date with all the necessary information and strategies to get ahead of the game...Read more

Tags: Email Marketing By Ester Solsona, on 8 September 2020

Best Email Marketing Subject Lines To Boost Open Rates

Year after year, email marketing continues to be one of the most powerful tools in the digital marketer's arsenal. It is ideal for communicating with customers directly, it comes at a low cost, and has a spectacular ROI.Read more

Tags: Email Marketing By Anna Ribas, on 20 August 2020

Drip Campaigns: What They Are And Their Role In Lead Nurturing

Drip campaigns are a style of lead nurturing used in Direct Marketing that helps sort the flow of messages to users following a series of pre-designed "paths" according to their behavior.Read more

Tags: Email Marketing By Nerea Boada, on 23 June 2020

How to Clean Your Email Marketing List to Improve ROI

Without a contact database, your email marketing campaigns would go nowhere. Databases are the pillar on which all your email marketing is based.Read more

Tags: Email Marketing By Nerea Boada, on 8 April 2020

How to Design an Effective Newsletter

Do you think that newsletters are a thing of the past? Well, I’m here to tell you you’re wrong!Read more

Tags: Email Marketing By Laia Cardona, on 2 March 2020

The 10 Best Email Marketing Tools and Services

If you are a marketer who is up to date with the digital marketing world, email marketing must already part of your digital marketing strategy. Sending regular emails to your followers, fans, and leads can help you achieve your marketing goals. But, ...Read more

Tags: Email Marketing By Laia Cardona, on 22 May 2019

Five recommendations for developing effective email marketing campaigns

Did you know that getting a new customer can cost up to seven times more than to keep one you already have? You have to devote part of your marketing resources to new consumers to your brand, but also part of the efforts have to focus on loyalty and ...Read more

Tags: Email Marketing By Kelly Rogan, on 20 February 2019

What's a Landing Page and How Does It Increase Conversions?

Whatever you do in your online marketing strategy, one thing is very clear: if you want to increase conversions, you need a landing page.Read more

Tags: Email Marketing By Jessica Bubenheim, on 29 November 2018

What is email retargeting?

Email marketing is an incredibly powerful tool, but often it is not used to its full extent.Many companies do not see the need to innovate beyond imitating the good ideas from competitors, or simply those responsible are so engrossed in the day-to-da...Read more