A good marketer must have a variety of tools in their tool belt in order to adapt to different brands, campaigns, and target audiences. Display advertising is one of the most “classic” and effective digital marketing tools. In this blog post, we’ll e... Read more
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The formula for success in inbound marketing can be summed up with just one sentence: “The right content, at the right time, on the right channels, to the right audience.” Sounds easy enough, right? Read more
One of the most common arguments from decision-makers about social ads campaigns is that “social networks don't sell.” But this excuse is old news! There are some items that actually sell very well on social media. The IAB Spain social media study of... Read more
Every marketer has a toolbox. Whether it’s a killer email marketing platform, social media schedulers, or productivity tracker. We all have those special little things that help us do our job just a little bit better. But what tools do you use for le... Read more
A well-thought-out social media plan is crucial to the success of any brand’s social media marketing. Establishing a solid social media marketing plan allows you to gauge how effective your posts are, and measure them against your overall digital mar... Read more
TikTok is the new kid on the block in the world of social media marketing, and marketers are starting to pay attention. In just a short amount of time, this social network has managed to reach over 500 million users… and, if you're not a Gen Z-er or ... Read more
One of the most important things to do before you start a SEM or Google Ads campaign is to conduct keyword research to understands what keywords your target audience is using when they search for your products or services in Google. By understanding ... Read more
Marketing and Advertising are two concepts that almost everyone encounters daily in one way or another, and yet there is still confusion between the two. Are they basically the same thing, with just two different names? How are they similar and diffe... Read more
The power of content is stronger than you think. Creating quality content, like ebooks, is a great way to find and acquire new clients. Read more
As a social media manager or social media strategist, you are tasked with designing a successful social media strategy for your brand or company. Developing a great social media plan can make or break your digital marketing plan’s objectives, so it’s... Read more
