Launched in 2018, IGTV (Instagram TV), is one of the platform’s more involved features. With this tool, Instagram has expanded the possibilities of creating and sharing videos, positioning itself as a direct competitor to YouTube. Read more
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![30 Marketing Statistics about Generation Z and Millennials [2020]](https://156214.fs1.hubspotusercontent-na1.net/hub/156214/hubfs/blog/Gen%20Z%20and%20Millennial%20Engagement%20Stats%20Marketers%20Need%20to%20Know%20in%202020.png?width=758&height=396&name=Gen%20Z%20and%20Millennial%20Engagement%20Stats%20Marketers%20Need%20to%20Know%20in%202020.png "30 Marketing Statistics about Generation Z and Millennials [2020]")
Generating engagement with younger generations can be a challenge for marketers. Gen Z and Millennials are no longer interested in conventional advertising and are shunning the brands that they perceive as inauthentic. Read more
In 2019, Spotify took their turn in the podcast boom when they acquired podcasting companies Anchor and Gimlet Media. Read more
What happens when digital advertising grows beyond the boundaries of mobile phones and computers and moves into the real world? The future of outdoor and point-of-sale advertising is here, and it's called digital signage. So let's take a look at what... Read more
The main objective of Inbound Marketing is for potential customers to travel through the three phases of the conversion funnel - TOFU, MOFU and BOFU - to become customers. Read more
Have you ever considered if your website’s design is inclusive for everyone? Read more
An innovation that came out this year from Facebook Ads has been the implementation of Dynamic Creative. Dynamic Creative is a new feature that allows you to automate the preparation of the creative part of ads based on the audience that you’re targe... Read more
If you’ve been in the world of digital marketing for a while, you probably already know about growth hacking. Growth Hacking is a set of techniques and tools that seek to generate rapid growth of customers, revenue, or impacts for a company, with the... Read more
Do you hear any jingle bells ringing yet? Christmas is almost here, and its time to start preparing for your Christmas marketing campaigns! Read more
Christmas is just right around the corner! Whether you started your Christmas marketing campaigns in August or are just trying to make it through Black Friday, we’re sharing 40 Christmas marketing tips that are sure to secure your spot on the nice li... Read more
