As we move into 2025, Out-Of-Home (OOH) advertising is set to undergo significant transformation. With advances in technology, growing consumer expectations, and increasing demands for sustainability, brands must adapt their strategies to remain comp... Read more
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Aggregate data refers to the compilation of information from multiple sources into a summary form, typically for statistical analysis. This data is often anonymized, meaning individual-level details are removed to protect privacy while still allowing... Read more
Amazon has decided to shift its Vendor Central business model by closing several accounts, which will require many brands to migrate to Seller Central. This change is not just an update but a profound transformation that will affect how businesses in... Read more
Customer Relationship Management (CRM) platforms have evolved dramatically over the years, and as we look ahead to 2025, they are set to become even more integral to the success of marketing strategies. Advancements in AI, automation, and customer ex... Read more
The launch of ChatGPT Search marks a significant turning point in the landscape of internet search. We're deeply interested in how this shift might impact our digital strategies and the experience of users who, up until now, have relied on Google as ... Read more
In any product or service, the "end user" refers to the person who actually uses the product. While developers, designers, and business owners are involved in creating, managing and purchasing products, it’s the end user who interacts with it on a da... Read more
The healthcare industry is undergoing a significant transformation, driven by advancements in technology, changes in patient behavior, and the increasing importance of digital channels, reshaping healthcare marketing into a sophisticated blend of tra... Read more
Behavioral targeting is a digital marketing technique that uses data collected from a user's online behavior to tailor advertisements to their interests and activities. By understanding and leveraging user behavior, brands can deliver highly personal... Read more
Cause marketing is a form of marketing that involves the collaborative efforts of a profit-oriented business and a non-profit organization with the purpose of achieving mutually beneficial outcomes. It is a partnership where both entities work togeth... Read more
As digital marketing evolves, email remains one of the most powerful tools for brands to engage with customers. However, the strategies that worked in the past won’t suffice in 2025. New technologies, shifting consumer expectations, and a heightened ... Read more
