The AARRR funnel is a conversion funnel that tracks the user's journey from the moment they become aware of the brand until they become a customer. The AARRR funnel is also known as the pirate funnel or pirate metrics and is often used when implement... Read more
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GTMetrix is a tool that provides a detailed analysis of your website or blog's loading process. It is used in technical SEO to optimize a site's performance by generating comprehensive reports, making it easier to identify areas that need improvement... Read more
Creator Search Insight is a tool on TikTok that provides content creators and brands with information about the terms users are searching for on the platform. Read more
Do I need an SEO consultant? How can I find one, and how could they help me? Let’s clear up all the doubts about this profession. Read more
Custom GPTs are a feature included in ChatGPT's Plus version since 2023, allowing you to adapt the bot to your specific needs, so it responds in a certain way. In other words, it gives you the ability to create your own version of ChatGPT and program... Read more
Technical SEO services focus on optimizing the infrastructure of your website so that search engines can effectively crawl, index, and rank your content. In today’s digital marketing landscape, search engine optimization (SEO) remains a cornerstone f... Read more
LSI Keywords are an SEO tool that can help you achieve a good search engine ranking. Below, we'll explain what type of keywords they are and give you some tips on how to find them. Read more
Zero-party data refers to information that a user intentionally and proactively shares with a brand. Unlike first-party data, which is collected through user behavior on websites or apps, or third-party data, which is aggregated from various sources,... Read more
Images play a crucial role within a web page, but in the realm of ecommerce, they are indispensable. They give users an idea of the product they are about to purchase and help with advertising. Among these images, hero images stand out as they can ca... Read more
Word-of-mouth marketing (WOMM) is a strategy where consumers actively share their positive experiences with a brand, product, or service with others, thereby influencing their purchase decisions. This type of marketing is rooted in trust and authenti... Read more
