Researching and buying digital advertising space can be complicated and confusing if you don’t know what you’re doing. It can also be a risky and time-consuming process, likened to “pulling out weeds online” by the Wall Street Journal. One solution t... Read more
The new Google Ads image extension is a great tool for optimizing your advertising strategies. It can help you be more creative and boost the performance of your online ads with compelling visuals that enhance your messages. These ads can be a great ... Read more
Google Ads Account Manager, previously known as My Client Center (MCC), is a powerful advertising tool that you can use to easily view and manage multiple Google Ads accounts from a single location. Additional benefits include improved reporting feat... Read more
There are a number of metrics that can be used to measure the value of your advertising inventory. One of the most effective KPIs is eCPM, a commonly used measurement that allows you to calculate the effective cost of an ad for every thousand impress... Read more
SEO is an essential element in any online marketing plan, since good web positioning will benefit your brand in many ways. Implementing and maintaining an SEO strategy can be a long, cumbersome, and resource-consuming process, but don't despair! SEO ... Read more
I’m sure you are already aware of the importance of incorporating SEO in your digital marketing strategy, but are you clear on the importance of SERP in your content creation? Read more
If you want your website to be visible on Google, you should know that there are a lot of factors beyond the search results pages and SEM. Today we are going to talk about an option that you may have overlooked until now: Google Discover. Google Disc... Read more
Understanding your click-through rate, or CTR, is vital for your business. It helps you understand your customers, their online behavior, and lets you know what is and what isn't working when trying to reach your target audience. CTR is a digital mar... Read more
Today, having a solid online presence is essential for marketing purposes and for the overall success of any business. Whatever your industry, your customers are likely to find you online so you need to be there when they search for what you are offe... Read more
Search engine marketing will radically change in the coming years, especially the way campaign results will be measured, since most browsers are eliminating cookies. To offer a new solution to the advertising sector, Google has launched the Privacy S... Read more
