Marketing Blog

  • There are no suggestions because the search field is empty.

Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Posts by Pep Canals

Graduado en Telecomunicaciones y Doctor en Fotónica por el Instituto de Ciencias Fotónicas. Cuenta con más de 5 años de experiencia trabajando con Google Ads y Google Analytics, gestionando estrategias de SEM y todo tipo de campañas a través del embudo, desde búsqueda hasta Youtube..

Graduated with a degree in telecommunications and holds a PhD in photonics from the Institute of Photonic Sciences. He has more than 5 years of experience working with Google Ads and Google Analytics, managing SEM, and all campaigns type across the funnel from search to Youtube.

Follow me on: :

Tags: Digital Advertising By Pep Canals, on 6 June 2023

eCPM: What Is It?

Marketing metrics provide quantifiable data that is very useful when it comes to evaluating the performance of a strategy or action within a campaign. One of these metrics is eCPM, or Effective Cost Per Mile. But what exactly does this metric indicat... Read more

Tags: Google By Pep Canals, on 23 May 2023

EEAT: Evolution of Google EAT, Its Impact on SEO & How to Implement It

The amount of web pages on the Internet is immense. In this context, Google must establish criteria to sort all this content in order to offer users the best experience. In 2015, Google decided to create EAT, an acronym that refers to the guidelines ... Read more

Tags: Google By Pep Canals, on 6 April 2023

Google MUM: What Is It and How Will It Affect Your SEO?

Google MUM is an algorithm endowed with artificial intelligence that can affect SEO, since it's able to precisely understand any type of content. This allows it to give answers that are much more in line with the user's search intent. But what exactl... Read more

Tags: Digital Advertising By Pep Canals, on 22 August 2022

Google Ads Display Campaigns: Simpler Than Ever Before

Google Ads display campaigns allow you to place ads on YouTube, Gmail, and the Google display network, which includes millions of websites and apps. They are a very powerful advertising tool to use to multiply the reach of your brand. Read more

Tags: SEO & SEM By Pep Canals, on 31 May 2022

What Are Responsive Search Ads?

Google Ads is a fundamental tool in advertising, as it has been the leader in online advertising for a long time. Knowing the types of ads that can be created with Google AdWords is key to maximizing your online advertising strategy. Read more

Tags: Data Science By Pep Canals, on 3 May 2022

Google Topics: What It Is and How It Will Work in Cookie-Free Advertising

Google continues to move towards a cookie-free world while maintaining Google Ads as its main source of revenue. Its first proposal for cookie-free targeted advertising, FLoC, was dropped due to complaints from other industry players. It has since in... Read more

Tags: Google By Pep Canals, on 5 April 2022

How to Improve Your CTR in Google Ads Campaigns

The CTR, or Click Through Rate, is one of the most important metrics in a Google Ads campaign. It indicates if you are attracting new users and increasing your reach with your advertising efforts. Knowing how to optimize it is the key to success, so ... Read more

Tags: Google By Pep Canals, on 31 December 2021

Google Ad Formats for Display Advertising

Google Ads, Google's advertising platform, has one of the largest networks available. In fact, most brands that implement search engine marketing strategies leverage Google Ads because of the reach of its display ads. Read more

Tags: Digital Advertising By Pep Canals, on 29 December 2021

What’s an Ad Network?

Researching and buying digital advertising space can be complicated and confusing if you don’t know what you’re doing. It can also be a risky and time-consuming process, likened to “pulling out weeds online” by the Wall Street Journal. One solution t... Read more

Tags: Digital Advertising By Pep Canals, on 30 November 2021

What Is Google Ads Image Extension?

The new Google Ads image extension is a great tool for optimizing your advertising strategies. It can help you be more creative and boost the performance of your online ads with compelling visuals that enhance your messages. These ads can be a great ... Read more