Today, having a solid online presence is essential for marketing purposes and for the overall success of any business. Whatever your industry, your customers are likely to find you online so you need to be there when they search for what you are offe... Read more
Search engine marketing will radically change in the coming years, especially the way campaign results will be measured, since most browsers are eliminating cookies. To offer a new solution to the advertising sector, Google has launched the Privacy S... Read more
Introduced in 2019, Google Discovery Ads have become one of the most impactful and engaging forms of search engine marketing today. Google has developed a way to reach audiences using custom content as they browse and scroll. This platform allows mar... Read more
One of the most important things to do before you start a SEM or Google Ads campaign is to conduct keyword research to understands what keywords your target audience is using when they search for your products or services in Google. By understanding ... Read more
