Digital analytics is fundamental in a digital marketing strategy and in any other area of business. It is what allows company or team to know if the actions they are taking are fruitful or if it is time to change course. Read more
A backlink is a link that is found on another website and redirects to yours. In terms of SEO positioning, backlinks play a very important role, since the more backlinks you have, the better positioning you can achieve on search engines. This is beca... Read more
Having a good digital marketing plan is essential to achieving your brand's objectives. It's a tool that will guide all of your marketing activities and day-to-day work. However, just making a plan does not guarantee results. Read more
PPC or pay-per-click is a common advertising model in online campaigns that helps drive traffic to a website. It is very efficient because the advertiser only pays the publisher when the ad gets clicked on. This prevents advertisers from investing th... Read more
Ever since the emergence of Big Data in the marketing world, the field of data science has undergone significant transformations in how data is collected and analyzed. The process of extracting valuable insights from data to inform strategic decision... Read more
The number of companies utilizing data-driven approaches is steadily rising each year, especially when it comes to marketing. Organizations have recognized that leveraging data effectively can significantly enhance their chances of success by enablin... Read more
Back in 2020, BeReal burst onto the scene with a mission to restore the naturalness and authenticity that social networks seemed to have lost. But, as expected, when competition arises, the leader takes action. In the case of Instagram, they rolled o... Read more
In advertising, a great, memorable slogan is essential. When a brand hits the nail on the head, the result is unforgettable. Read more
An advertising strategy is an action plan designed to increase sales of certain products or services, attract new customers, and invite existing ones to make multiple purchases--things that are essential to any brand. Read more
As TikTok is gaining more momentum outside of Gen Z circles, advertisers are building up their TikTok advertising strategies. Read more
