Did you know that your competitors are already using video in their content strategies? According a recent study from Wyzowl, 86% of brands already use video in their marketing strategies. Read more
Seasonal marketing is a great example of how to take advantage of opportunities in a business. In the advertising world, seasonality is defined as times of the year when the demand for a product or service alters, and either increases or decreases. T... Read more
Google Analytics is a free web analytics tool which can be used in digital marketing to measure and analyze the performance of a site and the traffic it receives to make better decisions. The latest version of this platform is Google Analytics 4. Sta... Read more
In order to improve the SEO positioning of your website, it is important that the content you create is of interest and includes relevant keywords. However, many websites carry out content marketing strategies that abuse keywords and end up creating ... Read more
Within content marketing, there is a position that's key to successfully carrying out communication strategies and content generation. This figure is the content marketing manager. Read more
Every company desires its marketing efforts to resonate with the public and grab their attention. However, not just any audience will do; rather, it is crucial to target individuals who genuinely have an interest in your products or services. To iden... Read more
A CRM is an essential tool for the marketing and sales teams of any company. However, the current market offers a wide range of brands providing this service, making it challenging to choose between them. Two highly popular options known for their ef... Read more
For a long time, outbound marketing was the primary strategy used by companies to attract customers. This method, which relied on direct calls, media advertising, and billboards, among others, gradually lost strength (though it did not disappear comp... Read more
The definition of the marketing mix is all the steps that a company takes in order to promote its product or service. These are often divided into the 4Ps of marketing: Product (or Service), Place, Price, and Promotion. But what is it exactly that we... Read more
Instagram, aside from being one of the most popular social networks and a platform that enables companies to connect with their audience, increase visibility, and foster interaction, also serves as a social shopping tool. Read more
