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Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación.

Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

Author articles

Tags: Web Design & UX By Laia Cardona, on 28 February 2023

401 Error: What It Is and How to Fix It

In this article we’ll help you understand what a 401 error is, why it occurs, and how you can solve it so that neither you nor your users will encounter it again. Read more

Tags: Digital Marketing By Laia Cardona, on 23 February 2023

What Is Lazy Loading and How Can It Optimize Your Web Performance?

If you have a website or an ecommerce site for your business, it most likely contains a lot of images, videos, and data. This large amount of information can slow down the loading of your website, harming not only the user experience, but also your S... Read more

Tags: Performance Marketing By Laia Cardona, on 22 February 2023

Retail Marketing: What It Is and How to Use It in Your Store?

There are many different types of marketing strategies that can generate more sales, but one of the most effective is retail marketing. This strategy groups together actions that aim to improve customer experiences in order to make the sale. Read more

Tags: Influencer Marketing By Laia Cardona, on 21 February 2023

Key Opinion Leader: Who Are They and What's Their Role in Marketing?

KOLs (Key Opinion Leader) are becoming increasingly important in marketing, and although they are often confused with influencers, there are a few differences between the two. In this article we’re explaining exactly what a KOL is and what role they ... Read more

Tags: Digital Marketing By Laia Cardona, on 1 February 2023

ChatGPT: What It Is, How to Use It, and Its Benefits

In November 2022, ChatGPT came to light, revolutionizing the world of Artificial Intelligence. Some say that this technology could even take Google's place as a search engine. But what exactly is it? In this article we tell you all about this system ... Read more

By Laia Cardona, on 27 January 2023

13 CRM Trends for Your 2023 Marketing Strategy

We’re sharing different digital marketing trends for 2023 on our blog, and in this article we want to take a look at an often overlooked area: CRMs. Read more

Tags: Social Media & Social Ads By Laia Cardona, on 24 January 2023

The Biggest Trends in Influencer Marketing in 2023

Many brands use influencer marketing to gain visibility and credibility, with the ultimate goal of increasing sales. As more and more companies are utilizing influencers, it is essential to stay up to date on the latest digital marketing trends in or... Read more

Tags: SEO & SEM By Laia Cardona, on 11 January 2023

Topic Cluster: What It Is and How It Helps in SEO Rankings

When we talk about clusters in marketing and content creation, we are referring to creating topic clusters, which help improve your SEO positioning and strategy. In this article, we will take a look at what these topic clusters are, how to create the... Read more

Tags: Digital Marketing By Laia Cardona, on 29 December 2022

Zero Click Searches: Is Organic Traffic Dead?

Have you ever searched for something on Google and gotten the answer to your query in the results page, without the need to click on any website? Surely the answer is yes. This Google dynamic has made many brands and content creators fear that their ... Read more

Tags: Digital Marketing By Laia Cardona, on 22 December 2022

What is the Customer Satisfaction Score (CSAT)?

In marketing there are many metrics that help to determine if the strategies being followed are effective or not, one of them being the customer satisfaction score or CSAT. But what exactly is this score and how is it used? Read more