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Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación.

Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

Author articles

Tags: Inbound Marketing By Laia Cardona, on 7 November 2023

Inbound Marketing for Telecommunications: Connecting with Customers

Inbound marketing is a commercial method that consists of attracting customers using content of value that will be of interest to the potential customer. Unlike outbound marketing, which uses more invasive and direct techniques, inbound marketing aim... Read more

Tags: SEO & SEM By Laia Cardona, on 6 November 2023

What Is Natural Language Processing (NLP) in SEO?

Natural Language Processing (NLP) continues to reshape how Google understands and ranks content. If you're serious about improving or maintaining your page rankings, you should start implementing modern NLP SEO tactics right away. Read more

Tags: Google By Laia Cardona, on 1 November 2023

15 Ways to Optimize Your Website with Google Analytics

An attractive, optimized website is indispensable in any SEM or marketing strategy. In order to optimize your website, you need as much information as you can get your hands on. Thanks to Google Analytics, you have access to everything you’ve always ... Read more

Tags: Social Media & Social Ads By Laia Cardona, on 30 October 2023

How to Remove the TikTok Watermark When Downloading Videos

Unlike other social networks such as, for example, Instagram, TikTok automatically adds a watermark to all the videos that users upload to the platform. This watermark contains both the name of the uploader's account and the social network's logo, an... Read more

Tags: Instagram By Laia Cardona, on 23 October 2023

Free Marketing Tools and Techniques for Instagram Advertising

Where would we be without free marketing tools and techniques? They make marketing more accessible, help you organize your online presence, and generally make your life a lot easier by saving you time, money, and resources. Read more

Tags: Inbound Marketing By Laia Cardona, on 12 October 2023

Does Inbound Marketing Lead to More Web Traffic?

Does getting a lot of traffic improve SEO positioning of websites on search engines? Many professionals who implement inbound marketing strategies have this question. That's why we want to shed some light on the matter and give you a better understan... Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 9 October 2023

6 Neuromarketing Techniques for Marketers

Sometimes digital marketing can feel a bit like fortune-telling. What is really going on in your consumers’ minds and what can you do to make them notice our brand? Read more

Tags: Inbound Marketing By Laia Cardona, on 2 October 2023

Lead Conversion: Turning Prospects into Profit

In the competitive business world, converting leads into paying customers is more important than ever. As a business owner navigating the intricate landscape of modern marketing, your journey involves attracting potential customers and converting the... Read more

Tags: Artificial intelligence By Laia Cardona, on 20 September 2023

HubSpot ChatSpot: What Is This AI Tool?

The launch of ChatGPT has brought about many changes in businesses. These companies are not only incorporating it into their work dynamics but also into the products and services they release to the public. HubSpot is a real example of this inclusion... Read more

Tags: Inbound Marketing By Laia Cardona, on 24 August 2023

Best HubSpot Certifications: Top 5 Most Recommended Courses

Earning a HubSpot Certification is a fantastic way to grow your marketing knowledge and show others that you’re up to date with industry trends. HubSpot Certifications are free courses that help people advance their knowledge of digital marketing met... Read more