In marketing there are many metrics that help to determine if the strategies being followed are effective or not, one of them being the customer satisfaction score or CSAT. But what exactly is this score and how is it used? Read more
Hopefully by now you’re familiar with BeReal, the social network with a very different outlook on social media. It attempts to displace the perfection and unreality projected by social networks by allowing its users to share more improvised and unedi... Read more
One of the keys to 21st-century marketing is that consumers prefer to invest in experiences rather than in material objects. In the age of social media, this is truer than ever: we want to have experiences that can be shared with others. Read more
Digital marketing is a way to reach the right users at the right time... or at least that's the theory. But the truth is that if you limit yourself to segmenting your campaigns with demographic data, you may be missing out on opportunities. Read more
Mobile has the upper hand when it comes to SEO and SEM since most of the searches and traffic come from these devices. Google is well aware of this. That’s why, for a few years now, it has implemented mobile-first indexing. But do you know exactly wh... Read more
To schedule, organize and store customer relationships, a company can use either a local CRM or a cloud CRM. While local CRMs are installed on devices as a program or application, cloud CRMs, such as Hubspot, offer their services through the Internet... Read more
Digital marketing is more complex and important than ever. Omnichannel customer journeys, multiple touch points, metrics from different sources... all of these make it difficult to obtain a global view of what is happening. Read more
In digital marketing, usability is key. In order to offer a satisfactory experience to your potential customers, the first step is to know how they use your website and how you can improve it to adapt to their needs and preferences. Fortunately, toda... Read more
Email marketing is an essential component of digital marketing. In addition to having a high ROI, it’s a very versatile tool capable of adapting to all types of brands and campaigns. In this article, we are going to talk about an email marketing API. Read more
Although copywriting may seem easy, it is not so easy to make article titles intriguing and creative. Considering it is one of the most important marketing elements in copywriting, you should be paying extra attention to creating an engaging one. Read more
