Enterprise value (EV) is an economic measure reflecting the total value of a company, more comprehensive than just its current stock market capitalization. It accounts for the entire market value of a company, including its debts and liabilities but ... Read more
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
Before we get anyone’s hopes up, let us start off by making one thing very clear: there is no magic number that works for every campaign, no one-size-fits-all answer to this very common question. That being said, understanding the typical timelines a... Read more
Google Gemini is an AI-powered tool that serves as an alternative conversational system to ChatGPT. This means that interaction with Google Gemini (formerly called Bard) occurs through messages. But, how can you get the most out of this tool and how ... Read more
ChatGPT may be the most well-known chatbot globally, but in this article, we want to share some information on 12 other AI-powered chatbots. While lesser-known, they can be useful for completing everyday tasks, especially those related to marketing. ... Read more
A Chief Impact Officer is responsible for leading the environmental and social impact strategy of a company or organization. Their aim is to ensure that the goals of social responsibility and sustainability are met. Read more
Data as a Service (DaaS) encompasses a collection of strategies and processes designed to effectively manage extensive datasets, transforming them into actionable insights. Similar to data science, its objective is to optimize decision-making process... Read more
Keywords can be divided into groups according to search intent, according to their composition, or according to their type of match. Read more
Geomarketing is a specialized form of marketing that harnesses geographic and customer movement data to deepen understanding and craft more impactful strategies. Read more
Both upskilling and reskilling are two very important concepts in today's world of digital transformation in which we live, where professionals need to adapt their knowledge and skills to a new, more technological and digital environment. Read more
Google Perspectives is a new filter in Google Search that joins existing ones like Google Images, Google Videos, and Google News, among others. When clicking on the Google Perspectives filter, the search engine provides us with a selection of pages w... Read more
