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Programmatic Advertising

Native and Programmatic Advertising Agency

Maximize Your Reach and Effectiveness by Connecting with Your Audience at the Right Time and Place

We boost the relevance and reach of your ads to help you connect you with your target audience. By combining the precision and efficiency of programmatic advertising with the subtlety and relevance of native ads, we make sure that your messages reach the right people, at the right time, in the ideal setting.

Programmatic Advertising

Using advanced technology and real-time data, we optimize ad space purchases with precise targeting and automated distribution, which maximizes the impact and efficiency of your campaigns.

Native Advertising

We create ads that blend with the content of a given platform, providing a smooth and non-intrusive user experience. These ads capture attention organically, boosting engagement and enhancing your brand's perception.

Programmatic Advertising

Reach and Effectiveness

We collaborate with strategic partners to access vast ad inventories. Using real-time bidding systems, we streamline the purchase of ad spaces, enabling multiple transactions simultaneously to maximize efficiency and impact.

Highly Targeted Campaigns

We offer countless segmentation options to help you reach the right users for each product or service. This precision allows us to tailor campaigns to specific audiences, driving more relevant and impactful results.

Diverse Platforms, Formats, and Ad Types

Through our partnerships with key industry players, we work with a vast network of publishers, including prominent platforms like Twitch and Amazon Prime Video, part of Amazon’s O&O platforms. This allows us to offer a wide range of ad formats and placements to increase your brand's visibility across multiple channels.

Innovation

We stay at the forefront of emerging ad formats. Our expertise spans programmatic advertising on Spotify and connected TV ads, allowing you to showcase your campaigns on digital platforms like Rakuten, Samsung, and Amazon Prime Video, as well as media groups such as Mediaset, A3Media, TV3, and DAZN. Stay ahead of the curve with cutting-edge advertising solutions across popular digital and broadcast channels.

Efficient Remarketing Campaigns

Through programmatic advertising and proprietary solutions like Feedest, we launch highly visual, personalized, and efficient remarketing campaigns. This approach puts your brand stays top of mind for potential customers, driving conversions and maximizing return on investment.

Conversion-Focused Approach

We implement a 360º strategy where programmatic advertising is integrated into the broader marketing plan. Our specialized teams in every area of digital marketing work together to achieve results at every stage of the funnel, boosting conversions and long-term success for your brand.

Analysis and Measurement

We provide real-time dashboards with customized metrics, offering a clear view of your campaign performance. Our data science team, in combination with solutions like Amazon Marketing Cloud, integrates enriched data signals to improve campaign performance and optimize your overall digital strategy.

Native Advertising

We Define Your Native Advertising Strategy

We help you craft the optimal strategy to attract your potential customers. We create ads that blend with existing content to engage and convert your target audience.

Native Content Creation

We provide expert guidance on defining key areas of interest for your audience, along with recommendations for content strategy, editing, and formats for maximum engagement and impact.

Comprehensive Project Management

We handle the entire setup of your native advertising campaign, from selecting the right platforms and ad formats to continuous optimization. We also gather and analyze results to make improvements and boost performance.

Trusted by Leading Brands

Clients and Testimonials

Discover what our customers are saying about us.

Working with Cyberclick has been instrumental in boosting our visibility. Their native advertising campaigns helped us connect with our audience in a natural and effective way, achieving outstanding results in engagement and conversions.

Ricard Blanco Jové

Digital Marketing Manager

FAQs

+ - What is programmatic advertising and how does it work?

Programmatic advertising is an advanced method of automated buying and selling of online advertising spaces. It uses sophisticated technology and real-time data to optimize the acquisition and placement of digital ads. Through real-time bidding systems (RTB), it streamlines the purchase of spaces and enables multiple simultaneous transactions. This means that advertisers can reach their ideal audience at the right time and place, with precise segmentation and automated distribution.

At Cyberclick, we combine the precision and efficiency of programmatic advertising to increase the relevance and reach of your ads, ensuring that your messages reach the right people in the most effective environment.

+ - What are the advantages of programmatic advertising over traditional media buying?

Programmatic advertising offers multiple advantages over traditional media buying. First, it allows very precise segmentation, meaning ads are directed exactly to the target audience, increasing campaign effectiveness. Additionally, the process is more efficient and faster thanks to automation and the real-time bidding system, which streamlines the purchase of advertising spaces and allows multiple simultaneous transactions. It also offers a variety of platforms and formats, expanding reach and adapting to different channels such as connected TV, streaming platforms, and social networks.

At Cyberclick, we leverage these advantages to optimize your campaigns and maximize the return on your advertising investment.

+ - On which platforms and formats can programmatic advertising be used?

Programmatic advertising can be implemented across a wide range of platforms and formats. This includes digital platforms like Twitch, Amazon Prime Video, Spotify, and connected TV services like Rakuten and Samsung TV. It's also possible to broadcast ads on channels from media groups like Mediaset, A3Media, TV3, and DAZN. Formats range from video, display, audio, and native ads to innovative formats emerging in the market.

At Cyberclick, thanks to our partnerships with different market players, we work with an extensive network of publishers, allowing us to adapt your ads to the medium and format that best fits your target audience and marketing strategy.

+ - What type of companies can benefit from programmatic advertising?

Programmatic advertising is beneficial for companies of all sizes and sectors looking to maximize the reach and effectiveness of their digital advertising campaigns. Both large corporations and small and medium-sized enterprises can take advantage of the precise segmentation and cost efficiency offered by this method. Sectors such as retail, automotive, technology, entertainment, and many others find in programmatic advertising a powerful tool to connect with their target audience.

At Cyberclick, we adapt programmatic strategies to your business's specific needs, ensuring you get maximum performance regardless of your industry or company size.

+ - What measures are taken to ensure brand safety and avoid advertising fraud in programmatic advertising?

To ensure brand safety and avoid advertising fraud in programmatic advertising, various measures and best practices are implemented. This includes using whitelists and blacklists of websites to control where ads appear, ensuring they are displayed in safe and appropriate environments. Fraud detection tools and technologies are also employed to identify and filter invalid traffic or bots, ensuring that the advertising budget is invested in real and valuable impressions. At Cyberclick, we work with strategic partners and advanced technological solutions that allow us to monitor and protect your campaigns, maintaining your brand's integrity and maximizing the performance of your advertising investments.

+ - What is real-time bidding (RTB) in programmatic advertising?

Real-Time Bidding (RTB) is a real-time bidding system used in programmatic advertising. It works like an automated auction where advertising spaces are bought and sold in fractions of a second. When a user visits a web page or application, an ad impression is generated that is auctioned among interested advertisers in real-time. The ad of the highest bidder is displayed to the user almost instantly. This process allows for a more efficient and precise purchase of spaces, ensuring that ads reach the right audience at the right time.

At Cyberclick, we use RTB to streamline the purchase of advertising spaces and maximize the impact of your campaigns.

How Can We Take Your Programmatic and Native Advertising to the Next Level?

Additional Services

Native and Programmatic Advertising Agency

Programmatic Advertising

Native Advertising

Programmatic Advertising

Reach and Effectiveness

Highly Targeted Campaigns

Diverse Platforms, Formats, and Ad Types

Innovation

Efficient Remarketing Campaigns

Conversion-Focused Approach

Analysis and Measurement

Native Advertising

We Define Your Native Advertising Strategy

Native Content Creation

Comprehensive Project Management

Trusted by Leading Brands

Clients and Testimonials

FAQs

How Can We Take Your Programmatic and Native Advertising to the Next Level?

Additional Services

SEM

Social Ads

Inbound Marketing