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Sofía Smolko

Google Ads & Microsoft Ads Specialist en Cyberclick. Graduada en Marketing, Sofía cuenta con más de 5 años de experiencia gestionando campañas internacionales de Google Ads y Social Ads en cualquier fase del embudo de conversión.

Google Ads & Microsoft Ads Specialist at Cyberclick. Graduated with a degree in Marketing. She has more than 5 years of experience managing international campaigns across the funnel for both Google Ads and Social Ads strategies.

Author articles

Tags: Digital Advertising By Sofía Smolko, on 27 February 2025

How Does Value-Based Bidding Work? Your Guide to Maximizing ROI

In the competitive landscape of digital advertising, driving meaningful results requires more than just increasing traffic or generating clicks. To truly maximize return on investment (ROI), marketers need strategies that prioritize quality over quan... Read more

Tags: Digital Advertising By Sofía Smolko, on 13 February 2025

Google Ads Search Rank: Strategies to Boost Your Campaign Performance

In the competitive world of digital advertising, every marketer’s goal is clear: maximize visibility and attract high-quality traffic. In the realm of Google Ads, your Search Rank plays a pivotal role in achieving these objectives. But how do you inc... Read more