Within content marketing, there is a position that's key to successfully carrying out communication strategies and content generation. This figure is the content marketing manager. Read more
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Today, there are more than 200 million content creators around the world. These are people who, through different platforms and social networks share photographs, videos, and text on a wide variety of topics and, in some cases, even making a living f... Read more
Gated content is a type of free content that can be accessed by any user who registers, fills out a form, or performs a certain action. Usually, personal data or information must be provided to access this blocked content. The objective of this strat... Read more
Branded content is a marketing technique that involves creating content that is directly linked to a brand and to its values, allowing consumers to make a connection with it in order to increase brand awareness. It is meant to promote the company whi... Read more
Artificial Intelligence is constantly developing and improving. In this context, many professionals, such as inbound marketing content creators, are thinking about how this will affect their work. Read more
If you're searching for an effective marketing solution that helps build relationships with your customers, evergreen content marketing could be the answer. This strategy is increasingly popular among businesses today as it's based on creating conten... Read more
In order to rank in search engines and to carry out inbound marketing actions, many brands have a blog with content that can be useful and interesting for their target audience. However, taking into account that more and more users prefer to get info... Read more
Although copywriting may seem easy, it is not so easy to make article titles intriguing and creative. Considering it is one of the most important marketing elements in copywriting, you should be paying extra attention to creating an engaging one. Read more
Creating content is a way to position yourself as a benchmark your industry, gain the trust of your target audience, win customers over, and generate sales. However, within a digital content marketing strategy, it's common to go days without posting,... Read more
By now, you’ve surely heard the phrase “Content is King”. But why is content marketing important for marketers? In this post, we'll answer this question by defining what it is, its benefits and formats, and how you can create a content marketing stra... Read more
