Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Tags: Content Marketing By Shanon Roberts, on 10 March 2020

5 Branded Content Examples

Branded content is all around, though you may not even realize it. It can be subtle or in your face, a grand scale operation or simple video, and involve multiple moving parts or take place on one medium. Read more

Tags: Content Marketing By Dany Ortiz, on 7 August 2019

Benefits of a podcast for your business (+ 4 steps to start)

Is your business looking for a new platform to produce informative content and attract a bigger audience? Your solution is to create a podcast! But what is a podcast? A podcast is a digital audio file that’s made up of a series of episodes made avail...Read more

Tags: Content Marketing, Digital Marketing By Jessica Bubenheim, on 17 April 2019

3 approaches to influence with content marketing

Whether in everyday life or in marketing, the power to influence is in demand. But what really influences people? The content marketing method has it's influence through aligning content to a specific buyer persona. This content - whether designed fo...Read more

Tags: Online Marketing & Digital Marketing, Content Marketing By Laia Cardona, on 26 September 2018

30 Free Digital Content Marketing Tools

Creating digital content is one of the most time consuming tasks, that’s known among marketers for generating headaches. While other areas of marketing are increasingly automated, digital content still requires us to devote effort and creativity, and...Read more

Tags: Content Marketing, Performance Marketing By Laia Cardona, on 5 June 2018

KPI for content marketing

So lets imagine you decide to go on a diet, and you sign up for the gym with the goal of losing weight. However, to know whether or not your attempts are proving successful, you decide to measure your height instead of getting on a scale and tracking...Read more

Tags: Content Marketing By Laia Cardona, on 3 January 2018

Content marketing: 10 content types that attract users

Whether your looking to generate leads for your blog, your web, or other forms of online presence, content marketing is right up your ally.  Like most good things, content marketing results take time, it’s a long-term strategy.  You’ll have to work o...Read more

Tags: Cyberclick, Happiest Company, Content Marketing By Jessica Bubenheim, on 25 October 2017

Marketing Dream Team: redefining success

We’re on the pursuit of happiness. Since the beginning of time, all that mankind really longs for is to chase their dreams and find happiness along the way. At Cyberclick, we’ve seen that these aspirations are not only possible in personal lives, ins...Read more

Tags: Inbound Marketing, Content Marketing, Facebook By Jessica Bubenheim, on 11 October 2017

Instant Articles: What do they mean for Facebook marketing

Facebook recently confirmed a new feature; a news subscription tool for news publications on Instant Articles platform. The Instant Articles platform has been on the rise since April 2016, when it was first launched for widespread use of all marketer...Read more

Tags: Content Marketing, Digital Marketing, Strategy By Laia Cardona, on 4 October 2017

Stop- 3 step self-analysis for social media success

Estimations say, by 2019 social media will see 17,000 million dollar investments from US firms alone. Social media isn’t only a US phenomenon; globally social media plays a key role in digital marketing strategies. Although sites like Facebook and Tw...Read more

Tags: Content Marketing By Laia Cardona, on 31 March 2017

What is Content Marketing? Your guide to getting started

By now, you’ve surely heard at some point the phrase “Content is King”. Far from going out of fashion, content marketing continues to be as important as ever for marketers. In fact, according to a study by DemandMetric, 78% of CMOs believe that custo...Read more

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