Social Media & Social Ads

The Don't Like Button on Facebook Has Arrived!

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By Laia Cardona, on 13 October 2015

Today we opened the Cyberclick Facebook page and what was the surprise? Facebook has implemented what had been months since we announced: now users not only have the option of putting a like, but they can add their opinions by putting other emotional states on photos, texts, videos and other content. Find out here how the DON’T LIKE button on Facebook works.

BarrThe Don't Like Button on Facebook

The Dislike option had been requested for some time, but people can also express themselves with friendly designed emoticons:

  • Like: The traditional hand with thumb up to say that the content is to your liking.
  • Heart: To express that you really love what you're watching or reading. This icon is sufficiently close to the one currently used in Instagram.
  • Happy face
  • Smiley Face
  • Surprised face
  • Sad face
  • Angry or displeased face: This is one of the feelings that people waited more for to be able to demonstrate, since until this moment Facebook didn’t give the direct option to express something negative.

The Don't Like Button on Facebook

In order to deploy these options you have to put the cursor over the word Like and a bar with all these options appear.

What is most interesting is that you can express different feelings at once, not just one. For example, you can put a like, but also a heart and a happy face

For online marketing it is a great opportunity, we can have much more communication with consumers. They are able to better and more intensely specify what feelings are generated from the content that is published. Advertisers receive more inputs from their followers and this data can improve the ads and campaigns, such as images, messages and Call-to-Actions of those actions, which receive more dislike faces or enhance those ads, which transmit many positive feelings.

New Call-to-action

Laia Cardona