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It feels as if advertising is in a constant state of change, leaving us wondering, can anyone really keep up? The current big change and emerging trend is programmatic buying and advertising, which is really taking over the marketing scene nowadays. ... Read more
With over 150 million daily users, Snapchat has officially surpassed Twitter in popularity; at just over four years old, the app has been, and continues, growing exponentially, especially in terms of users. In December of 2015, Snapchat had a recorde... Read more
There is absolutely no doubt that Instagram has been gaining impressive ground over the last few years. Its significant growth has attracted no less than 500 million monthly active users (placing it ahead of social networks such as Twitter, Vine, Pin... Read more
The digital marketing world is in constant evolution. As more and more technologies and opportunities arise, it is very easy to fal into the temptation of following the latest trend and leaving somewhat “older” tools behind… but in the case of email ... Read more
We hear this term everywhere, and we know that it is important, but what exactly is big data, and why is it relevant to your business’s marketing success? The first thing people think of when they hear big data typically is that it’s huge- ginormous-... Read more
Since 2010 when the concept popped up for the first time, there have always been debates and doubts about what exactly Growth Hacking is and the professionals who use it, Growth Hackers. Read more
Everyone who is anyone in the Tech world nowadays has been taking the concept of Augmented Reality very seriously in recent times. The term has become somewhat of a buzz word, and seems to be popping up everywhere. But, for those of us who aren't tec... Read more
2016 is the year apps takeover. As Google begins to include information located inside application in their search engine results, more and more brands begin to join the movement and create their own mobile apps. For your brand to be able to benefit ... Read more
When the time comes to invest your digital advertising budget, the where is just as or even more important than the how much. To get the best results, you need to be in the places where your target audience spends most time. Want to know how? We anal... Read more
Given that LinkedIn hosts the largest network of businesses, companies, and professionals worldwide, it only makes sense that advertising to these members via LinkedIn has become an important aspect of the network’s platform. Given the rapid growth o... Read more
