We’re on the pursuit of happiness. Since the beginning of time, all that mankind really longs for is to chase their dreams and find happiness along the way. At Cyberclick, we’ve seen that these aspirations are not only possible in personal lives, ins... Read more
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Vertical videos are trending. In 2015, when Periscope and Snapchat started vouching for them, there was close to no faith in the estranged vertical format. After all, we have 120 years of history with horizontal when it comes to cinema. It’s not just... Read more
Facebook recently confirmed a new feature; a news subscription tool for news publications on Instant Articles platform. The Instant Articles platform has been on the rise since April 2016, when it was first launched for widespread use of all marketer... Read more
I will never tire of saying that one of the things that makes digital marketing so fascinating is that it never stops changing. And this change doesn’t only affect that tools and technologies we use, but the actual nature of our work as well. Which i... Read more
Tags:
Online Marketing & Digital Marketing,
Digital Marketing
By Jessica Bubenheim, on 2 August 2017
Authenticity in Brand & Marketing
Marketers on top of their game have learned to thrive in the age of VUCA. The age of volatility, uncertainty, complexity, and ambiguity prompts an increasingly competitive environment. Read more
Tags:
Display,
Online Marketing & Digital Marketing,
SEO & SEM,
Digital Advertising,
Google
By Marta Canadell, on 20 July 2017
5 hacks to boost your Quality Score
Aiming to improve your SEM results? If there’s one essential factor to optimise your account, it’s your Quality Score. This score is the one element that can save your site from ending up in the abandoned landscape of google’s page 2. Read more
For a successful CMO (Chief Marketing Officer) taking on an authoritative role is no longer enough, they must go beyond and take on the role of a leader. An influential CMO will lead their team with a clear purpose, vision, and mission. One that thei... Read more
A key to our costumers’ heart would be the key to a golden chest of long term profits. In marketing terms, this key that we all long for is customer loyalty. After all, winning customer loyalty is essential to a winning CRM strategy. Read more
Everybody makes mistakes… but in terms of your brand’s digital marketing, these mistakes can cost you dearly. The most important thing is not to be perfect, but rather to be able to identify when you’ve gone wrong and get back on the right track befo... Read more
Marketing automation has changed the future of our industry. It is an extremely powerful tool to get the best results in a very efficient way, and we haven’t even started truly exploring all the possibilities it offers marketers. Read more
