Ecommerce has gone through a number of transformations over the past few years. This is primarily due to the fast-changing nature of modern advertising tools and technology. One such change is the increasing number of companies who are now opting for... Read more
Upselling is a marketing strategy that focuses on persuading prospective customers to purchase higher value products or upgrade a product or a service. It is a powerful and effective marketing technique where you target prospects who are already will... Read more
Many companies are beginning to see the value of incorporating customer success into their overall marketing plan. This is because creating connections and improving the customer experience have become increasingly important for brands over the past ... Read more
Customer Lifetime Value (CLV) is a key marketing metric used to measure how valuable a customer is to your company. Rather than focusing on individual transactions, CLV aims to track the entire customer journey with your brand. This enables you to ma... Read more
Generating leads is a basic marketing objective for most companies, but not all leads are the same. Some of them are practically ready to buy, while others are "false leads" that you will never be able to convert into customers. Having a good lead qu... Read more
Engaging, converting, and retaining customers is the ultimate goal of any marketing strategy, and nurturing customer relationships is a big part of this. After all, it is much easier and cheaper in the long run to get repeat business from existing cu... Read more
Designing a creative Unique Selling Proposition is an integral part of successfully marketing a brand, especially when you are competing in an already saturated market. It can help you position your brand and products and gain a competitive advantage... Read more
Using the right CRM for your company facilitates collaboration between marketing and sales and improves the relationship with your customers throughout their lifecycle. In essence, a CRM is a software that stores all customer information like contact... Read more
Conversational commerce is a marketing strategy used to engage consumers, reach new markets, and build loyalty. Conversational tools include chatbots, voice assistants, and messaging apps. The aim is to provide customers with convenience and personal... Read more
In the world of inbound marketing, every industry has its own unique techniques that are effective. Depending on the industry you are in, you will find that different strategies connect with your consumers and attract them to your brand. Read more
