There are many ways for your products to reach the end consumer, and all of them are included in what are known as marketing distribution channels. In this article, we will tell you everything you need to know about these channels so that you can cho... Read more
Inbound marketing and marketing automation go hand in hand. In fact, according to Aberdeen Group, nearly 70% of B2B companies use marketing automation platforms or are in the process of adopting one, and B2C companies have also joined the trend. Read more
In marketing, knowing the cart abandonment rate of your ecommece business could give you clues about how successful the purchase process is. To understand it, all you need to know is the number of visitors who have added at least one product to the c... Read more
In any inbound marketing strategy, there must be forms since they are a very valuable source of information. Of course, there are different types of forms depending on the data you want to obtain from your visitors and the objectives you are looking ... Read more
The star, the cow, the question mark, and the dog are concepts that, at first glance, would not be associated with a marketing strategy. But, the well-known BCG matrix template has made them popular elements that can help you understand how your prod... Read more
What is inbound marketing? It is a marketing method based on providing the right content at the right time for your users. The end goal is to increase sales and organically attract more people to your business. It's non-disruptive and doesn't interru... Read more
Ecommerce has gone through a number of transformations over the past few years. This is primarily due to the fast-changing nature of modern advertising tools and technology. One such change is the increasing number of companies who are now opting for... Read more
Upselling is a marketing strategy that focuses on persuading prospective customers to purchase higher value products or upgrade a product or a service. It is a powerful and effective marketing technique where you target prospects who are already will... Read more
Many companies are beginning to see the value of incorporating customer success into their overall marketing plan. This is because creating connections and improving the customer experience have become increasingly important for brands over the past ... Read more
Customer Lifetime Value (CLV) is a key marketing metric used to measure how valuable a customer is to your company. Rather than focusing on individual transactions, CLV aims to track the entire customer journey with your brand. This enables you to ma... Read more
