Inbound marketing is based on attracting users to your brand by offering them value. This basic premise has evolved over the years, as the technological possibilities for attracting new customers, accompanying them through the conversion funnel and b... Read more
The rise of ecommerce, especially since 2020, has led many brands to create online stores. It has also led to the design of specific marketing campaigns for these types of businesses. However, in order to stand out from the competition, it is importa... Read more
Coordinating your marketing and sales departments is one of the best ways to improve the health of your company. That's why smarketing has emerged, a philosophy that helps you align and empower your entire team. Today we are going to see what this co... Read more
In marketing, we always try to anticipate trends. This is the only way to adapt to a constantly changing industry and to reach future customers wherever they are. Read more
There are many ways for your products to reach the end consumer, and all of them are included in what are known as marketing distribution channels. In this article, we will tell you everything you need to know about these channels so that you can cho... Read more
Inbound marketing and marketing automation go hand in hand. In fact, according to Aberdeen Group, nearly 70% of B2B companies use marketing automation platforms or are in the process of adopting one, and B2C companies have also joined the trend. Read more
In marketing, knowing the cart abandonment rate of your ecommece business could give you clues about how successful the purchase process is. To understand it, all you need to know is the number of visitors who have added at least one product to the c... Read more
In any inbound marketing strategy, there must be forms since they are a very valuable source of information. Of course, there are different types of forms depending on the data you want to obtain from your visitors and the objectives you are looking ... Read more
The star, the cow, the question mark, and the dog are concepts that, at first glance, would not be associated with a marketing strategy. But, the well-known BCG matrix template has made them popular elements that can help you understand how your prod... Read more
What is inbound marketing? It is a marketing method based on providing the right content at the right time for your users. The end goal is to increase sales and organically attract more people to your business. It's non-disruptive and doesn't interru... Read more
