Generating leads is a basic marketing objective for most companies, but not all leads are the same. Some of them are practically ready to buy, while others are "false leads" that you will never be able to convert into customers. Having a good lead qu... Read more
Engaging, converting, and retaining customers is the ultimate goal of any marketing strategy, and nurturing customer relationships is a big part of this. After all, it is much easier and cheaper in the long run to get repeat business from existing cu... Read more
Designing a creative Unique Selling Proposition is an integral part of successfully marketing a brand, especially when you are competing in an already saturated market. It can help you position your brand and products and gain a competitive advantage... Read more
Using the right CRM for your company facilitates collaboration between marketing and sales and improves the relationship with your customers throughout their lifecycle. In essence, a CRM is a software that stores all customer information like contact... Read more
Conversational commerce is a marketing strategy used to engage consumers, reach new markets, and build loyalty. Conversational tools include chatbots, voice assistants, and messaging apps. The aim is to provide customers with convenience and personal... Read more
In the world of inbound marketing, every industry has its own unique techniques that are effective. Depending on the industry you are in, you will find that different strategies connect with your consumers and attract them to your brand. Read more
Inbound marketing can be useful to companies of all industries and sizes, including small and medium enterprises (SMEs). Inbound is not only for large brands, as small and medium-sized businesses can also reap many benefits using an inbound strategy. Read more
In order for your inbound marketing strategy to come to fruition, you need to have the right tools. If your information is distributed across various different websites and you’re having to comb through leads manually, then you’re wasting valuable ho... Read more
Every marketer has a toolbox. Whether it’s a killer email marketing platform, social media schedulers, or productivity tracker. We all have those special little things that help us do our job just a little bit better. But what tools do you use for le... Read more
