By Marina Sala, on 12 January 2023
The rise of ecommerce, especially since 2020, has led many brands to create online stores. It has also led to the design of specific marketing campaigns for these types of businesses. However, in order to stand out from the competition, it is important to be aware of ecommerce trends.
New Ecommerce Trends for 2023
Considering that more and more consumers prefer to shop online, it has become almost essential to have an online store. In turn, it has become essential to keep up with ecommerce trends, so let’s look at some of the biggest ones for 2023.
Inflation and Increased Focus on Prices
The increase in prices is affecting the whole world, which is causing concern among consumers. This means that before making a purchase, people could think much more about it or even decide to skip it, especially if they do not trust the brand, product, or service or simply lack information.
For brands, this inflation implies an additional expense when it comes to the development and production of a product, not to mention shipment or returns.
All this forces brands to pay more attention to pricing and provide as much information as possible to the consumer. It’s also important to make the return process as easy as possible in order to generate a feeling of trust and security.
Whenever possible (and in order to further adjust prices) products or services can be offered in a more basic version. This is a way of attracting the attention of new customers and building customer loyalty.
One of the trends in ecommerce is to prioritize or enhance omnichannel. This is because more and more people like to be able to interact with a brand from different channels and get their products or services through different sources. Brands can do this by being present on different social networks, on WhatsApp or other messaging systems like email. Brands can also offer the possibility of purchasing through different online platforms as well as physical stores or points of sale, which may or may not belong to the brand in question.
Showrooming can also be implemented, where products are displayed in a physical store so that the consumer can then buy them online knowing exactly what he or she will receive.
What you need to keep in mind is that, since the pandemic, online sales account for the majority of most brands' sales. This means that the more presence you have on online platforms, the better.
Another ecommerce trend for 2023 is to make live videos to showcase a product, interact with the audience, and increase sales. It has been proven that this is one of the best ways to reach your target audience, as it allows them to see the product in real time, see how it works, and ask questions. Additionally, it creates a much more personalized shopping experience.
These types of videos can also be made on different channels, such as YouTube, Instagram or Facebook, among others. You just have to find the place where the audience you want to reach spends their time.
Spread of Social Shopping
Until relatively recently, social networks were used mainly for content marketing strategies. However, some, such as Pinterest, Facebook and Instagram, now incorporate a technology that allows users to buy directly through them without leaving the application.
With this functionality, social networks have become powerful sales channels. In addition to shopping on these platforms, consumers can see the products, get information, and leave comments.
Personalization is going to play a much more relevant role. The majority of consumers value a personalized shopping experience, even if it is online. It is expected that there will be a significant shift towards personalization, especially in terms of search results, where each customer can get results that are aligned with their interests.
Overall, it is about showing the customer that the brand knows them, knows what they need and what they are looking for. This not only means showing them products, but also providing content that answers their questions.
Recommerce refers to the buying and selling of new or used things. It has been gaining popularity, especially since there is growing concern about the environment and more awareness of sustainability.
Although many brands, especially in the textile sector, have begun to use organic, sustainable, or recycled materials to manufacture their products, more and more consumers are opting for second-hand shopping. In addition to being much more environmentally friendly, it is also a way to buy at more affordable prices.
These new consumer habits and this new mentality means that one of the trends in ecommerce for 2023 is giving products a second life. They can be sold at lower prices on platforms such as ThredUp, Poshmark or eBay, among others. Moreover, recommerce does not only apply to small businesses.Several big brands have started to include it in their sales strategies.
Another trend in ecommerce is to implement subscriptions. Getting new customers can be very costly and take a lot of time, so more and more brands are opting for retention through subscription plans.
Until relatively recently subscriptions were more associated with brands offering content, such as Netflix or Spotify. However, more and more retail platforms are starting to incorporate them. For example, you can offer customers free shipping if they pay for an annual subscription (like Amazon), or you can offer a product or service that people buy on a regular basis but for a cheaper price through a subscription. This also makes the process easier and more convenient for the consumer.
There are many brands that have set their sights on augmented reality or AR. This is a technology that uses 3D mapping to allow customers to try a product or get a much more realistic view of it. It offers a much more visual, engaging shopping experience, as it is a fully immersive way of interacting with products.
Although using AR in ecommerce may be too costly for some brands, it is a way to ensure that customers will have a much more accurate view of the product. In turn, this makes the online shopping experience much more successful. For this reason, brands are starting to create metaverses or virtual worlds that users can interact with, shop in, and have virtual experiences in.
BOPIS, or buy online, pick up in-store has also become popular. This type of delivery is very useful, especially for consumers who are not going to be at home when their order arrives. It also allows companies to reduce shipping costs and it can be a way to improve customer relations.
This sales model also favors cross-selling, which can lead to an increase in profits.
Many brands already make use of AI through intelligent chatbots, search engines capable of making personalized recommendations, or voice shopping. This trend will continue to grow as brands are looking to offer customers a great shopping experience, and the more personalized it is, the better.
In addition, more and more people use voice search to shop. Around a quarter of people with mobile devices use voice searches already and this number is expected to increase throughout 2023. This means that adapting your ecommerce so it can be found via voice search is critical.
Finally, customer service must be impeccable. Consumers expect good customer service, especially when it comes to after-sales service. This is mainly because customers do not want to feel that, once the purchase has been made, they are no longer important to the brand.
Customers should have as many options as possible to contact the brand and quickly resolve any type of incident, and the return process should be as easy as possible. The simpler and faster this part is, the more users will trust it.