Social Marketing Social Media & Social Ads

14 Free Marketing Tools and Techniques for Instagram Advertising

By Laia Cardona, on 13 July 2020

What would become of us digital marketers without our free marketing tools and techniques? They take some weight off our shoulders, help us organize ourselves, and generally make our lives a lot easier while saving a few bucks. We've listed some of our favorite free marketing tools and techniques for FacebookTwitter and Content marketing, but today let’s talk about marketing on another essential social network: Instagram.

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At the time of writing this article, all of the following tools or techniques are free or offer free options. 

15 Free Marketing Tools for Instagram

1) Crowdfire

Are you trying to grow your follower base on Instagram? If this is the case, this free tool for Instagram has everything you need. You can use its desktop version or the app for iOS or Android.

With Crowdfire, you can easily manage your followers and who you follow with the following options:

  • Automatically unfollow users who don’t follow you. 
  • Copy followers from a different account. 
  • See a list of your “fans” (users who you don’t follow but they follow you).
  • View your new followers and people who unfollowed you. 

Crowdfire herramientas marketing instagram

2) Social Insight

An amazing tool to measure your Instagram advertising results. You can use it to control your engagement, follower growth, interactions and much more. It is also useful to decide when the best most is to publish. As if this wasn’t enough, it allows you to link various accounts and easily change from one to the other, making it perfect if you manage several accounts. 


This free Instagram advertising tool lets you program posts for future dates. When the time comes, you will receive a notification asking for your approval to publish. It also allows you to search for and publish content from the internet and add several team members. It is the closest you can get to automating your Instagram account. 

4) Repost

Think of this tool as the equivalent to Twitter's “retweet” button but for Instagram. This tools makes it almost as easy to publish another user’s content on your own account (with credit). You can save photos and videos to “repost” them later, search for content and repost with just one click. It even automatically quotes the original author. 

5) Soldsie

Another great tool for ecommerce accounts that are active in Instagram advertising. Soldsie optimizes your bio link to the maximum and links your photos to content your users want to see. You can also follow conversions and create a “Shopping Basket” that automatically syncs with your Instagram’s product posts. 

6) SocialRank

A tool to really get to know your users through its 3 main features: 

  • Identify: with SocialRank you can access all your followers’ profiles. 
  • Organize: once you have imported all your followers, you can organize them according to different filters. 
  • Manage: create personalized lists and save them on SocialRank, export them to Twitter, or save them in an CSV format.

7) Facebook Ads Manager

Both Facebook and Instagram advertising use the same interface to manage their ads: Facebook Ads Manager. So, if you want to get into advertising on Instagram, you will have to learn how to use this tool. Make the most of all of its advanced segmentation features to get directly to the audience you want!

Facebook Power Editor Herramientas de marketing Instagram

8) IconoSquare

This free marketing tool for Instagram is not only extremely useful, it is also brilliantly designed. With IconoSquare you can view all kinds of statistics regarding your account: total number of likes, photos with most likes, average number of likes, total number of comments per photo, follower growth and more, all shown in attractive graphs.  

9) Canva

Set your inner designer free! Canva is an online design app that lets you create all kinds of images without any specialized experience or knowledge. For Instagrammers, Canva has special effects, icons, frames, filters, stickers and more, so you can create the best images as easily as possible. 

Canva Herramientas marketing Instagram

10) Snapwidget

If you brand has a dazzling Instagram account, show it off! This tool is a free Instagram widget, designed to insert Instagram images and videos as a photo gallery on webpages and blogs. It only takes minimal configuration to be ready to install, but if you have any problems you can always check out the tutorial that you can find on their home page. 

11) PicFrame

photo editing platform full of features and options to share your photos. With PicFrame you can choose a frame with 73 different options, add text and special effects, choose colors and much more, and all of it in HD. This tools is compatible with Android and iOS. The best solution to give that extra-professional look to each and every of your pictures. 

12) Tagboard

A tool for you to safely, easily and quickly manage your Instagram content. You can filter posts by keyword, hashtags and most popular posts, as well as block posts and offensive comments, etc. Its search system lets you find content just seconds after it being published, making it ideal to stay up-to-date. 

13) Curalate

Another free tool for Instagram advertising, with several very interesting features, especially for brands in the ecommerce sector:

  • It helps improve your conversion rate, increase your follower list and attract more traffic to your Instagram account. 
  • Analytical image system that measures results according to different criteria. 
  • Monitors the return on investment. 
  • Publishes posts. 

14) Sked Social

Another tool focused on publishing posts, for you to be able to really enjoy your time off, knowing everything is being taken care of. Sked Social lets you upload and program images and videos through several Instagram account and multiple users. It is without a doubt a great way to save time and efforts for you and your team.

IGTV and Instagram Live for Brands


Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación. ______________________________________________________________________ Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.