In the realm of searches, Google updates refer to modifications in Google's algorithm that affect the ranking of search results. These updates introduce new factors influencing positioning and/or render previously significant factors less important. Read more
Influencers have become one of those resources that are always a top digital marketing trend. However, and taking into account that most brands resort to them to gain visibility and credibility and generate sales, not everything works. For this very ... Read more
As we step into 2024, the marketing landscape continues to evolve at a rapid pace, shaped by technological advancements and changing consumer behaviors. This year, marketers are expected to navigate through a mix of emerging trends that promise to re... Read more
We marketers are living in a time when changes have been constant and we have had to adapt quickly and effectively to them. What we thought was going to happen has not happened, or not quite, and what we did not expected, like the great digitalizatio... Read more
Encountering a hard bounce is quite common in an email marketing strategy. But what is it, and how can hard bounce be avoided? Read more
SEO helps you to gain visibility online and increase your authority as a brand. However, it can also be a big headache, especially at the beginning as it's a strategy with medium to long term results. Be that as it may, it is something you need to un... Read more
Have you heard of the term topical authority? It often isn't as well-known as other elements involved in improving your website's search engine ranking. Nevertheless, let's take look at what this is and how you can integrate it into your content stra... Read more
A short-term sales strategy is one aimed at achieving immediate results, typically within a day to a month in the realm of marketing and sales. The actions taken by the sales team to sell in the short term (which we'll explore here) are specific acti... Read more
Inbound marketing is a commercial method that consists of attracting customers using content of value that will be of interest to the potential customer. Unlike outbound marketing, which uses more invasive and direct techniques, inbound marketing aim... Read more
Natural Language Processing (NLP) continues to reshape how Google understands and ranks content. If you're serious about improving or maintaining your page rankings, you should start implementing modern NLP SEO tactics right away. Read more
