Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación. ______________________________________________________________________ Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

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Tags: Instagram By Laia Cardona, on 06 May 2021

How to Use Instagram from Your Computer

Whether it's through posts, Stories, Instagram TV, or other features, Instagram has carved out a niche in digital marketers' day-to-day lives.Read more

Tags: Content Marketing By Laia Cardona, on 29 Apr 2021

What Is Branded Content? Definition, Advantages & Examples

Branded content is an effective response to an increasingly saturated market. Today, users are constantly overwhelmed with ads and information to the point that many of them resort to solutions such as ad blockers or develop ad blindness.Read more

Tags: Digital Marketing By Laia Cardona, on 14 Apr 2021

NFTs: What Are They?

Mentions of NFTs have been popping up across news feeds and social media accounts. Many people have wondered what all the fuss is about and struggled to understand what this new form of buying and selling digital property means. While many are unconv...Read more

Tags: Google By Laia Cardona, on 24 Mar 2021

Google My Business Optimization: 11 Ways to Improve Your Profile

Google My Business is a fantastic way to get your business noticed by customers who are already looking for what you offer. By creating and updating your Google My Business (GMB) profile you can reach new customers using the world’s largest search en...Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 22 Mar 2021

What is a Dashboard and What is it Used for?

If we look for the key to the success of many marketing campaigns, we often see that the secret is not incredible innovation or a huge budget, but simply having a good measurement strategy and following it. However, once we get into all the data, we ...Read more

Tags: Strategy By Laia Cardona, on 19 Mar 2021

25 Digital Marketing Trends for 2021

As we come to the one year mark of the pandemic and working online, let's look at some of the biggest digital marketing trends of 2021. We marketers are living in a time when changes have been constant and we have had to adapt quickly and effectively...Read more

Tags: Inbound Marketing By Laia Cardona, on 18 Feb 2021

Best HubSpot Certifications: Top 5 Most Recommended Courses

Earning a HubSpot Certification is a fantastic way to grow your marketing knowledge and show others you’re up to date with industry trends. HubSpot is a leader in inbound marketing and sales software and has developed their courses as part of their H...Read more

Tags: SEO & SEM By Laia Cardona, on 09 Feb 2021

What is Natural Language Processing (NLP) in SEO?

NLP (Natural Language Processing) is a new change in Google’s algorithm that affects SEO. NLP focuses on understanding the context of Google searches and not just selected keywords.Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 04 Jan 2021

What Is Affiliate Marketing? Definition and Benefits

There are plenty of ways to market your products or services in today’s digital economy. From paid ads on Google and Facebook to podcasts and influencer partnerships, businesses have a wide range of options to get the word out about their brand. A so...Read more

Tags: Digital Marketing By Laia Cardona, on 02 Nov 2020

What are the 4Ps of the Marketing Mix

Getting the word out about your brand and/or product can seem overwhelming with the wealth of options available in our data centric world. While having dozens of platforms and mediums to spread the word provides something for everyone, sometimes less...Read more