Dwell time refers to the duration a user spends on a search engine results page from the moment they enter a result until they click the back arrow to return to the search results. Dwell time is crucial in digital marketing for understanding user eng... Read more
In the dynamic world of Search Engine Optimization, staying ahead of the competition requires constant vigilance and adaptation. Consistently updating and reviewing your SEO strategies is crucial for maintaining visibility and driving traffic. To hel... Read more
The Helpful Content Update is a Google update designed to identify when a webpage's content is useful and when it is not. This allows the search engine to enhance user experience during a query, as the system can now ensure that the content appearing... Read more
Google Perspectives is a new filter in Google Search that joins existing ones like Google Images, Google Videos, and Google News, among others. When clicking on the Google Perspectives filter, the search engine provides us with a selection of pages w... Read more
A brand ambassador is, in a nutshell, the human face of your brand. They perform online and offline actions that represent and promote your company in a positive way, and they serve to build trust and credibility among existing and potential customer... Read more
Affiliate marketing is a reward-based process in which brands (sometimes called creators) pay out a commission to an affiliate, a business or individual for promoting their products. This could be simply sending traffic to the brand’s site or generat... Read more
Content syndication is a fascinating practice within a content marketing strategy. Surprisingly, not many people leverage it—either due to lack of awareness or concerns about potential negative impacts on SEO positioning. So, what exactly is content ... Read more
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In the realm of searches, Google updates refer to modifications in Google's algorithm that affect the ranking of search results. These updates introduce new factors influencing positioning and/or render previously significant factors less important. Read more
Influencers have become one of those resources that are always a top digital marketing trend. However, and taking into account that most brands resort to them to gain visibility and credibility and generate sales, not everything works. For this very ... Read more
