If you try to reach everyone with your marketing, chances are you won't really reach anyone. We live in a very competitive environment, and what delights one group of consumers may leave another completely indifferent. If you want to get your message... Read more
Marketing is one of the most significant investments a company makes, and as such, it can represent an important part of its annual expenses. To properly manage this expense and ensure that you are getting a good return on investment, it is essential... Read more
We know that to err is human, but in an industry as competitive as digital marketing, mistakes can be costly. There are many blunders that are very common in our industry and these can end up ruining the most well thought-out strategy. So without fur... Read more
In an increasingly competitive environment, emotional marketing can make the difference between the success or failure of a brand. Read more
WhatsApp is one of the most widely used instant messaging applications, which is why the company has launch WhatsApp Business. This application can be downloaded completely free of charge and is designed as a method of communication between companies... Read more
These days there are many steps and touch points along a typical customer journey. In the past, customers usually saw a few ads for a product or service, perhaps requested more information, and then made a purchase. Now, a typical customer journey ca... Read more
Increasing sales, especially online, is a pretty constant and important marketing objective, but the competition can get tough. When consumers have countless products just a few clicks away, how can you differentiate your brand and stand out? Read more
In the digital marketing industry, new needs (and therefore new jobs) are constantly popping up. The demand for skills related to digital marketing is growing much faster than the supply of professionals. A great example of this is digital ad traffic... Read more
Whether it's through posts, Stories, Instagram TV, or other features, Instagram has carved out a niche in digital marketers' day-to-day lives. Read more
Mentions of NFTs have been popping up across news feeds and social media accounts. Many people have wondered what all the fuss is about and struggled to understand what this new form of buying and selling digital property means. While many are unconv... Read more
