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Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación.

Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

Author articles

Tags: Digital Marketing By Laia Cardona, on 2 November 2020

What Are the 4Ps of the Marketing Mix

Getting the word out about your brand or product can seem overwhelming considering the wealth of options available in our data centric world. While having dozens of platforms and mediums to spread the word provides something for everyone, sometimes l... Read more

Tags: Inbound Marketing By Laia Cardona, on 22 October 2020

Inbound Marketing Content For Every Stage of The Sales Funnel

Inbound marketing and content marketing have always gone hand in hand. Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 8 October 2020

What is A/B Testing? Examples, Definition, and Benefits

If you want to optimize your marketing efforts and make the absolute most of your budget, A/B testing is your secret weapon. It is a very simple and easy-to-use methodology, which only requires a little bit of organization, consistency and discipline... Read more

By Laia Cardona, on 6 October 2020

Amazon Advertising: Beginner's Guide

Do you sell physical products online and want to link your campaigns to sales? Amazon Advertising is the solution you’re looking for. Read more

By Laia Cardona, on 9 September 2020

How to Create SEO Friendly Content: 11 Techniques

There are many elements that influence SEO ranking, and it may seem like controlling them all is mission impossible. But the truth is that you can tackle them step by step. Read more

Tags: Video Marketing By Laia Cardona, on 3 September 2020

What Is Video Marketing? Examples and Advantages

Did you know that your competitors are already using video in their content strategy? According to a recent study by HubSpot, 81% of brands are currently doing video marketing. Read more

Tags: SEO & SEM By Laia Cardona, on 13 August 2020

The Best URL Structure for SEO [+video]

When talking about on-page SEO, we often focus on techniques used to optimize headlines, meta descriptions, or content. But there is something else that can have a big impact on your website’s positioning on search engines: the URL structure and site... Read more

Tags: Digital Marketing By Laia Cardona, on 11 June 2020

Definition of 150 Types of Marketing From A to Z

Need inspiration for your next marketing campaign? Have you tried different strategies, but none of them have achieved the results you're looking for? Read more

Tags: Digital Marketing By Laia Cardona, on 13 April 2020

The Definitive Guide to Google Search Console

SEO tools make our lives easier. They help us track and position the keywords we're interested in, using less time, effort, and resources. They also make sure your website is running properly and help you see or solve problems. Read more

Tags: Inbound Marketing By Laia Cardona, on 26 March 2020

Inbound Marketing vs Content Marketing

Do you participate in inbound marketing or content marketing? Come to think of it, what exactly is the difference between inbound marketing and content marketing? Are they the same, or two totally separate methods? Read more