The many conveniences of the Internet have made it possible for us to get just about anything in a very short time. This brings a lot of advantages, but it also means that demand is higher and deadlines shorter. Read more
The popularity of Instagram stories has led Google to create its own version: Google Web Stories. Considering that a high percentage of users mostly watch stories on social networks, it is worth including them in content strategies to increase web tr... Read more
Consumer feedback is a major key to business success. How many times have you gone to a restaurant or purchased a product, because a family member or friend recommended it to you? Believe it or not, that right there is marketing—more precisely, refer... Read more
SEO has evolved a lot over the years as positioning algorithms have changed. This means that techniques that were used years ago, such as keyword stuffing, no longer work. Learn what keyword stuffing is and how to avoid it. Read more
Marketers have long known that personalization is key to improving results, but did you know that you can also apply it to your video marketing strategy? Read more
User generated content is a great way to promote your products while strengthening your relationship with your customers. Read more
Brand marketing is the process of establishing and growing a relationship between a brand and consumers. But before you can design an effective marketing strategy that focuses on nurturing customer relationships through brand recognition, you need to... Read more
In marketing, selling and converting are two of the biggest goals for most brands. The magic lies in copywriting. Good copywriting means finding the right words that trigger the action you want people to take. Read more
When it comes to running a digital marketing campaign, there is a vast array of tools and resources out there to help you promote your content more effectively. One of the most effective tools for expanding your reach relates to link building. In fac... Read more
Google Marketing Platform is an online advertising and analytics platform that serves as an effective cross-channel marketing solution. It offers a fusion of Google’s tools and features to help marketing teams collaborate more effectively, create sma... Read more
