Brand development is an integral part of any effective marketing plan. This is because your brand is arguably your most valuable asset. It represents your core identity and values as a company, and it connects you to your target market. You should th... Read more
Branding is one of the most important elements of any marketing plan. It represents your visual identity, and it helps potential customers understand who you are, what you represent, and what you have to offer. However, it’s not just a case of improv... Read more
Lead generation is a fundamental pillar of inbound marketing. But as marketers know, not all leads are the same. Read more
In this article, we are going to explain exactly what performance marketing is, and its advantages and disadvantages for agencies and advertisers. This will help you evaluate whether this is the right strategy for you and your brand. Read more
Have you ever thought about how you manage your digital assets? As you implement your marketing plan, you accumulate more and more pieces of data, content in different formats, licenses, accounts on different platforms, etc. This can become chaotic a... Read more
The most powerful and innovative direct marketing strategies provoke a reaction from the target audience. Striking graphics or a funny advertisement can make a brand memorable and cause the public to share its content online and even make it go viral... Read more
In the world of digital marketing for startups, objectives are difficult to achieve if a new business is not able to communicate its message and value proposition to its target audience. In order to do this successfully, it's necessary to have a digi... Read more
The target market is an idea as old as marketing itself. After all, a brand's products or services can't fit everyone. For marketing to be effective, it’s necessary to target a specific group of people with specific needs. Being clear about your targ... Read more
If you try to reach everyone with your marketing, chances are you won't really reach anyone. We live in a very competitive environment, and what delights one group of consumers may leave another completely indifferent. If you want to get your message... Read more
Marketing is one of the most significant investments a company makes, and as such, it can represent an important part of its annual expenses. To properly manage this expense and ensure that you are getting a good return on investment, it is essential... Read more
