Email Marketing

The 10 Best Email Marketing Tools and Services

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By Laia Cardona, on 2 March 2020

If you are a marketer who is up to date with the digital marketing world, email marketing must already part of your digital marketing strategy. Sending regular emails to your followers, fans, and leads can help you achieve your marketing goals. But, in order to make the most of this strategy, you need to be using the right tools.

There are a variety of email marketing solutions out in the market these days with features allowing you to create different subscription lists, send welcome emails to newcomers, create automated responses, and much more. To help you choose the best one for you, we would like to tell you about the 10 best email marketing tools and services.

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1. MailChimp

MailChimp is one of the most popular email marketing tools in the entire world, and for good reason. It has a very intuitive and modern interface and, considering its free plan can include up to 2000 subscribers, it is a brilliant option for freelancers and small and medium- sized companies who are breaking into the marketing world with email.

Its main features:

  • A selection of personalized templates
  • File Management
  • Easy CRM integration
  • Drag-and-Drop photo editor tool to design your emails
  • Detailed analytics and testing
  • Paid plans also include automation tools

The 11 Best Email Marketing Tools and Services

2. HubSpot

Hubspot is a great ally for any digital marketer. This platform can help you generate more traffic, nurture the relationship with your followers and automate email communications. It is not the least expensive option, but if you want to take your email marketing to the next level, it is undoubtedly worth it.

Hubspot’s most noteworthy characteristics:

  • Content analysis and other optimization tools
  • Content programming
  • Social media following
  • Contact management
  • A/B testing and analytics

The 11 Best Email Marketing Tools and Services

3. Campaign Monitor

This tool stands out for its Drag-and-Drop tool allowing you to quickly and easily create visually attractive emails. Some of its other notable features are:

  • Sending automated newsletters and emails
  • Over 250 pre-designed plugins
  • A complete library of very attractive email templates
  • Complete engagement analytics

The 11 Best Email Marketing Tools and Services

4. AWeber

Another very well-known email marketing tool. Its newsletter management service allows you to manage multiple mailing lists with different subscribers, with as many sequences of automated emails as you may need. Thanks to this feature, you can design complex campaigns that adapt to each users’ profile. It also offers:

  • The creation of multiple linked campaigns
  • The ability to segment your email lists
  • A template and image library
  • Drag-and-Drop design elements
  • Detailed analytics
  • A mobile app
  • Integration with social media

The 11 Best Email Marketing Tools and Services

5. MailPoet

An extremely interesting option for WordPress users. Although this tool works on other platforms, WordPress fans will easily be able to make the most of this platform, as its free plugin allows you to manage all your email marketing from your WordPress control panel. Your mailing list data will even be saved in its database.

Some other MailPoet features:

  • Tool to create emails and newsletters from RSS
  • A selection of automated response tools
  • Complete analytics
  • Free return policy within 30 days

The 11 Best Email Marketing Tools and Services

6. Respona

Respona is an all-in-one blogger outreach platform outfitted with all of the necessary tools to set up and launch an email campaign of any kind for link building, digital PR, marketing, or even sales. It’s integrated with Google’s search engine for streamlined prospecting and pulls metrics like Domain Rating and Ahrefs Rank directly from Ahrefs.

An easy-to-use email finder is also included, making it extremely easy to find the right person’s contact information without having to rely on any other tools.

Respona’s intuitive interface guides you through every step of creating and launching your outreach campaigns as well as keeps track of your performance and the status of your conversations with each prospect.

The tool is especially useful to link builders, as it was initially used to help Visme scale its link-building outreach efforts, helping the website gain over 2 million organic visitors a month.

  • Automated email outreach
  • Great for prospecting and finding contact information
  • Deep personalization
  • Built-in analytics and reporting

The 11 Best Email Marketing Tools and Services

7. ActiveCampaign

This tool is specially designed to help you grow your business through an automated sales platform. Its CRM features make it possible to manage new leads. It also has a control panel that lets you schedule emails.

Noteworthy characteristics and features:

  • Intuitive control panel
  • Email scheduling and campaign management
  • Drag-and-Drop email design system
  • Marketing automation
  • CRM tools
  • Ability to design personalized sales processes
  • Detailed analytics
  • Compatible with over 150 applications

The 11 Best Email Marketing Tools and Services

8. Constant Contact

A balanced tool that satisfies the majority of website administrators’ needs. Constant Contact incorporates a large variety of features, without sacrificing its simplicity. These are its main features:

  • A large variety of email templates
  • Drag-and-Drop email design system
  • Advanced contact management tools
  • Detailed analytics
  • Complete integration with social media

The 11 Best Email Marketing Tools and Services

9. ConvertKit

Although ConvertKit is one of the more recent additions to the email marketing tool world, it definitely has a lot to offer. This tool is a very interesting option for digital marketers who are looking for a simple and intuitive way to manage and grow their mailing list. Its landing page feature lets you promote a page by linking it to an external source to attract leads.

Here are some of ConvertKit’s most attractive characteristics:

  • Landing page creation with pre-designed templates
  • Simple creation, editing, and management of email marketing sequences
  • Automated mailing list segmentation
  • Creation of multiple forms
  • Online webinars and workshops

The 11 Best Email Marketing Tools and Services

10. GetResponse

Last but not least, a tool that makes creating responsive designs so much easier, or lets you choose from its rich template gallery. With GetResponse, you can let your creativity loose when generating leads.

Main characteristics and features:

  • Landing page design
  • Webinar tools
  • Large selection of email forms
  • Complete analytics
  • Sending RSS posts to newsletters
  • Automatic activation according to different actions
  • 30-day free trial

The 11 Best Email Marketing Tools and Services

We hope these 10 email marketing tools and services have been useful for you, and that they help you develop a more efficient email marketing plan!

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Laia Cardona