Google is integrating technologies such as machine learning or artificial intelligence (AI) in several of its advertising offerings. Google is looking to take the automation of ad campaigns to another level. Read more
So lets imagine you decide to go on a diet, and you sign up for the gym with the goal of losing weight. However, to know whether or not your attempts are proving successful, you decide to measure your height instead of getting on a scale and tracking... Read more
Engagement is one of the most important terms in marketing. Read more
Whether your looking to generate leads for your blog, your web, or other forms of online presence, content marketing is right up your ally. Read more
A key to our costumers’ heart would be the key to a golden chest of long term profits. In marketing terms, this key that we all long for is customer loyalty. After all, winning customer loyalty is essential to a winning CRM strategy. Read more
By now, you’ve surely heard at some point the phrase “Content is King”. Far from going out of fashion, content marketing continues to be as important as ever for marketers. In fact, according to a study by DemandMetric, 78% of CMOs believe that custo... Read more
Email marketing may be one of the most relied on online marketing techniques there is, but instead of being overused and saturated, it is far from it: it continues to play a very important role in company strategies, and marketers dedicate large budg... Read more
Snapchat is here and here to stay. More and more marketers are launching advertising strategies for Snapchat. If your brand is primarily targeted at a young audience, you most likely have quite a lot to gain by joining them, but this app is so differ... Read more
Would you like to know what marketing animal you are? The life of a marketer has much in common to life in the wild. In the jungle of digital environments, always full of danger and doubts, only the most resourceful can collect the fruits of KPI and ... Read more
There is absolutely no doubt that Instagram has been gaining impressive ground over the last few years. Its significant growth has attracted no less than 500 million monthly active users (placing it ahead of social networks such as Twitter, Vine, Pin... Read more
