If you are a marketer who is up to date with the digital marketing world, email marketing must already part of your digital marketing strategy. Sending regular emails to your followers, fans, and leads can help you achieve your marketing goals. But, ... Read more
The formula for success in inbound marketing can be summed up with just one sentence: “The right content, at the right time, on the right channels, to the right audience.” Sounds easy enough, right? Read more
TikTok is the new kid on the block in the world of social media marketing, and marketers are starting to pay attention. In just a short amount of time, this social network has managed to reach over 500 million users… and, if you're not a Gen Z-er or ... Read more
The power of content is stronger than you think. Creating quality content, like ebooks, is a great way to find and acquire new clients. Read more
By Laia Cardona, on 10 July 2019
Present and future of the podcasting ecosystem
Podcasts are a digital content type that have yet to explore much of their potential. In recent years, the number of users who listen to podcasts has not stopped growing, offering brands a fantastic opportunity to connect with their audience. Read more
Did you know that getting a new customer can cost up to seven times more than to keep one you already have? You have to devote part of your marketing resources to new consumers to your brand, but also part of the efforts have to focus on loyalty and ... Read more
Social media is responsible for so many changes, from new ways of communicating to new ways for businesses to reach consumers to new ways of interacting. Social media is full of constant changes so marketers will need to keep up and to stay ahead. Co... Read more
In the world of marketing, selling more is the great obsession of many brands ... and sometimes, the trick is to find the right word. Throughout many years of work and testing, marketers have been finding a series of "words that convert". These words... Read more
Creating digital content is one of the most time-consuming tasks. While other areas of marketing are increasingly automated, digital content still requires us to devote effort and creativity. To effortlessly allow your creativity to flow, today we’re... Read more
Google is integrating technologies such as machine learning or artificial intelligence (AI) in several of its advertising offerings. Google is looking to take the automation of ad campaigns to another level. Read more
