Customer centricity and customer centric marketing are strategies where the focus is on the customer. A company following this model will always make decisions by thinking about the impact they will have on its customers. Read more
Did you know... segmenting your email marketing can increase your open rates by 203% according to Hubspot? Read more
Are you wondering what a freemium business model in marketing is? It is the name of a model based on offering a product or service for free but offers extra features as part of a paid subscription. Read more
Account Based Marketing, or ABM, is one of the most successful tools in B2B marketing. In short, it is a strategy in which marketing and sales teams work together to create a fully personalized buying experience for high-value customers. Read more
If you use Instagram Ads or would like to have an organic brand presence on this network, understanding its metrics is key. It is the only way to keep a pulse on how your campaigns are performing and know what is needed to optimize them, Read more
While clients are a key part of many businesses, you shouldn't just think of them as entities that acquire your products, because they can in fact help you grow in many different ways. Clients are (or should be) a big part of your marketing plan, so ... Read more
In every business, it is important carry out internal and external evaluations. This not only helps when it comes to developing marketing strategies, but also when setting objectives, facing challenges, and looking for new opportunities. Understandin... Read more
Content intelligence is an increasingly popular marketing technique that helps brands understand the impact of their text, image and video content. Companies use software solutions that combine a variety of features for machine learning, natural lang... Read more
Fewer and fewer users are shopping only online or only in physical stores. In fact, 58% of consumers already combine both channels, and this figure is expected to rise to 73% in a few years. Read more
Two billion people worldwide use WhatsApp to send and receive text messages and other content. It is ranked as the most used mobile messenger app in the world. For this reason, the service is becoming increasingly interesting for marketing managers. ... Read more
