If you use Instagram Ads or would like to have an organic brand presence on this network, understanding its metrics is key. It is the only way to keep a pulse on how your campaigns are performing and know what is needed to optimize them, Read more
While clients are a key part of many businesses, you shouldn't just think of them as entities that acquire your products, because they can in fact help you grow in many different ways. Clients are (or should be) a big part of your marketing plan, so ... Read more
In every business, it is important carry out internal and external evaluations. This not only helps when it comes to developing marketing strategies, but also when setting objectives, facing challenges, and looking for new opportunities. Understandin... Read more
Content intelligence is an increasingly popular marketing technique that helps brands understand the impact of their text, image and video content. Companies use software solutions that combine a variety of features for machine learning, natural lang... Read more
Fewer and fewer users are shopping only online or only in physical stores. In fact, 58% of consumers already combine both channels, and this figure is expected to rise to 73% in a few years. Read more
Two billion people worldwide use WhatsApp to send and receive text messages and other content. It is ranked as the most used mobile messenger app in the world. For this reason, the service is becoming increasingly interesting for marketing managers. ... Read more
Email marketing is an integral component of any brand strategy. This channel allows you to reach a large number of people with highly-personalized messages at a very low cost. It is also one of the most versatile and flexible tools in any marketer's ... Read more
Mystery shopping is a technique used in the marketing world to obtain objective information about your company (or your competitors) from a customer's point of view. Read more
Google Ads has changed a lot in the last few years. We now have new formats, product placements, the ability to integrate with ecommerce catalogs, and much more. Despite all these changes, the keys to writing compelling ad copy are still the same as ... Read more
The time has come to make your resolutions for 2023, and improving your email marketing strategy should be among them. Year after year, email continues to be one of the most versatile tools for communicating with your customers and building loyalty. Read more
