Brand architecture is something most companies don’t consider when discussing marketing. Yet, how the public perceives your brand includes its structure. Is your brand architecture clear and transparent, or is it a complicated web of companies that a... Read more
Artificial Intelligence is becoming a part of our lives, so we want to talk about how to apply it to email marketing. Many organizations have already started to use email marketing tools with AI, and as this can save money and get good results. Let's... Read more
In today's digital age, consumers increasingly demand convenience and flexibility when it comes to shopping. As a result, businesses of all sizes are looking for ways to bridge the gap between online and offline experiences. One marketing plan that's... Read more
The terms small and medium-sized enterprises (SMEs) and small and medium-sized businesses (SMBs) can be difficult to characterize because each country has its own definition of what makes an SME or SMB, that can even depend on their industry. That be... Read more
In today's digital age, consumers are bombarded with marketing messages from all sides. It’s more important than ever for brands to find ways to stand out from the competition and engage with their target audience meaningfully. In this article, we wi... Read more
There are many marketing metrics that let you know when a strategy is effective or not. One of these is Monthly Recurring Revenue or MRR, which is key for companies with a subscription-based business model. Read more
More and more companies, regardless of their size, are opting for an online or ecommerce business model. Out of concern for the environment or the desire to save money, among other factors, many are becoming more interested in selling and advertising... Read more
Today, the Key Account Manager is one of the most valuable figures in a company. Their role as a professional who complements the functions of the Marketing Manager is essential in today's competitive environment. Read more
There are numerous marketing strategies businesses use to boost sales and generate additional revenue. However, the two most effective and simple strategies are cross selling and upselling. The first focuses on encouraging the buyer to add another re... Read more
Marketing is not something that only companies use. If you are a nonprofit organization, the set of techniques that this discipline encompasses will be of great help, both to attract more volunteers and donations, and to promote the message of your o... Read more
