Email marketing is an integral component of any brand strategy. This channel allows you to reach a large number of people with highly-personalized messages at a very low cost. It is also one of the most versatile and flexible tools in any marketer's ... Read more
Mystery shopping is a technique used in the marketing world to obtain objective information about your company (or your competitors) from a customer's point of view. Read more
Google Ads has changed a lot in the last few years. We now have new formats, product placements, the ability to integrate with ecommerce catalogs, and much more. Despite all these changes, the keys to writing compelling ad copy are still the same as ... Read more
Branding is an essential part of marketing, and brand image is one of a company's most valuable assets. But no matter how powerful a brand may be on its own, it may need help to reach certain audiences or markets or to refresh its image. The solution... Read more
Brand association is what consumers think about when they see your brand–the thoughts, concepts, and opinions that your brand elicits in their minds. It can have a strong influence on whether a potential buyer makes a purchase from you, and strategie... Read more
In June, Google Ads launched Google Ads Creative Studio, a new tool designed to make advertising easier for clients and agencies. This tool is designed to facilitate the creative process of rich media ads and facilitate collaboration between agencies... Read more
Lead capture is the process of obtaining personal contact information from a potential lead in order to convert them into fully-fledged paying customers in the future. It is a valuable marketing tool that should form an integral part of any strategy. Read more
A Net Promoter Score is a metric that measures how satisfied customers are with your products or services. Customers respond to a simple survey asking how likely they are to recommend your brand. Your Net Promoter Score (NPS) is a strong indicator of... Read more
Cross promotion is one of the most effective ways brands can expand their reach. An often overlooked approach when creating a marketing plan, cross promotion can help businesses reach new markets and position their products and services in front of i... Read more
Dynamic Search Ads (DSAs) are a powerful way to drive traffic and fill in gaps in your PPC marketing strategy. DSAs help you target your audience better on Google by advertising based on search intent instead of keywords alone. This difference can ha... Read more
