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OROFAR KIDS Promotes the Launch of a New Product in Spain
A full-funnel strategy that combined connected TV, retargeting, and search advertising to build awareness, drive demand, and generate sales from launch.

Challenge and Results
OROFAR KIDS is a sugar-free lollipop made with naturally sourced ingredients that helps relieve throat and larynx itching and irritation. As you enjoy the lollipop, its ingredients form a protective layer that hydrates and soothes the mucous membrane, helping to reduce discomfort and calm irritation.
For the launch, we developed a full-funnel strategy. The campaign combined connected TV, Amazon DSP, and Sponsored Ads to build awareness, re-engage interested users, and capture demand.
1
Build Awareness for a Brand New Product
2
Guide Users Through the Path To Purchase
3
Capture the Demand Generated
+207%
Growth in Organic Sales
2.9M
Connected TV Impressions
+17,000
Clicks on Amazon DSP
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