La Salve's Recipe for Boosting Sales: Ecommerce, CRM, and Automation

A more efficient sales strategy drove a 47% increase in orders and improved revenue by 8% with digital processes and segmented campaigns.

La Salve
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Challenge and Results

La Salve is a Bilbao-based brewery that has successfully revived local tradition by combining history, identity, and innovation. The brand's approach is based on local production, close customer relationships, and quality as key differentiators in an increasingly competitive market.

To fuel their growth without increasing sales pressure, we implemented a digital transformation focused on process automation, integrating CRM and ecommerce, and a segmentation strategy to personalize their campaigns and improve the customer experience.

1

Optimize Reach Without Reducing Orders

The goal was to maintain order volume while reducing investment in generic actions, opting instead for more segmented and efficient communication.

2

Automate Sales Processes

Through automated workflows, we freed up the team from repetitive tasks such as assigning distributors, inventory reports, and order tracking.

3

Personalize Campaigns

Thanks to CRM data analysis, we were able to tailor messages and formats based on each customer's history, increasing the effectiveness of marketing efforts.

+47%

Annual Order Growth

The volume of orders increased by 47% in 2024 compared to the previous year, confirming the effectiveness of automation and segmentation.

+65%

Increase in the Database

The database grew by 65% in one year, thanks to actions like a lead capture pop-up and a more qualified lead strategy.

+8%

Increase in Sales Performance

Total revenue rose 8% annually, driven by personalized campaigns, re-purchase flows, and abandoned cart recovery.

Contact Us

If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

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