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The Universitat Oberta de Catalunya (UOC) is a pioneering university in e-learning that acts as an agent of individual and collective change, training people throughout their lives.
It was founded in 1995 as the first online university in the world committed to the digital transformation of education. Currently, it offers a wide range of training courses connected to the professions of the future.
With Cyberclick, both a Paid Social and an Influencer Marketing strategy were devised. For the former, full-funnel paid campaigns were carried out on both Meta, LinkedIn, and TikTok, to provide visibility, traffic, and generate leads (enrollments). For the Influencer Marketing strategy, actions were combined on prominent platforms such as Instagram or Youtube, as well as on newer ones such as TikTok and Twitch, and both organic and paid actions were executed to give them greater visibility.
On some occasions, synergies arose between both strategies to enhance the reach of the influencers and reach more interested users. This was the case, for example, with the influencer Juliana Canet, who shares her student lifestyle at the UOC with a very interested audience in Catalan culture. Her collaborations, always very authentic, allowed for the reinforcement of different educational lines of the UOC.
Regarding Influencer Marketing campaigns, it is worth noting that, for the most part, mid-influencers were chosen, with a range of followers between 60K and 300K, and who were also transmedia profiles, meaning they had a presence on various platforms and shared valuable content aligned with UOC's values.
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