UOC Boosts Awareness with Influencer Marketing

A strategy centered around macro-influencers and multichannel campaigns increased impressions, engagement, and leads, strengthening the university’s digital presence on social media and reaching new audiences.

UOC
uoc

Challenge and Results

The Universitat Oberta de Catalunya (UOC) is the world’s first online university, pioneering digital education since 1995. With a wide range of programs connected to the jobs of the future, it promotes flexible learning that supports people throughout their lives.

We implemented a combined influencer marketing and paid social strategy across Meta, TikTok, LinkedIn, Twitch, and Instagram to raise awareness, drive qualified traffic, and generate new leads through valuable content aligned with the brand.

1

Increase Brand Awareness

We created full-funnel campaigns and influencer marketing initiatives to grow brand recognition in key digital spaces.

2

Deliver Relevant Content

We collaborated with transmedia profiles who published valuable content aligned with UOC’s values and academic offerings.

3

Generate Qualified Leads

We ran campaigns with CTAs to capture meaningful registrations that fed the database and supported new enrollments.

+42M

Impressions

Campaigns reached a large audience, increasing coverage by 63% compared to the previous year.

3.7%

Engagement Rate

Users showed a high level of interaction and engagement with the posts.

1.5M

Interactions

High-quality interactions drove web traffic, registrations, and new enrollments.

Contact Us

If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

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