SUCCESS STORY:
UOC

Consolidation, brand growth, and lead generation

42M

Impressions 

3,7%

Engagement Rate

1,5M

Content Interactions

LOGO UOC

About UOC

The Universitat Oberta de Catalunya (UOC) is a pioneering university in e-learning that acts as an agent of individual and collective change, training people throughout their lives. 

It was founded in 1995 as the first online university in the world committed to the digital transformation of education. Currently, it offers a wide range of training courses connected to the professions of the future.

Goals

The Universitat Oberta de Catalunya presented a challenge to Cyberclick: to innovatively increase its presence on social networks through Influencer Marketing, a necessary pillar for all brands that want to build brand awareness in the digital world.

The UOC aimed to increase brand awareness and positioning, but also to gain traffic and generate useful leads for its database.

 

1. Brand Awareness

Increase brand awareness and positioning.

2. Valuable Content

Generate valuable content for the community of selected influencers.

3. Lead Generation

Generate useful leads for the UOC's database and enrollments.

Strategy and Actions Taken

1. Strategy

With Cyberclick, both a Paid Social and an Influencer Marketing strategy were devised. For the former, full-funnel paid campaigns were carried out on both Meta, LinkedIn, and TikTok, to provide visibility, traffic, and generate leads (enrollments). For the Influencer Marketing strategy, actions were combined on prominent platforms such as Instagram or YouTube, as well as on newer ones such as TikTok and Twitch, and both organic and paid actions were executed to give them greater visibility.

Regarding the Influencer Marketing campaigns, the vast majority of them were macro influencers, with followers between 150K and 800K. They were also transmedia profiles, meaning that they had a presence on several platforms and shared valuable content aligned with the values of the UOC.

 

Uoc caso de éxito

2. Actions

On some occasions, synergies arose between both strategies to enhance the reach of the influencers and reach more interested users. This was the case, for example, with the influencer Juliana Canet, who shares her student lifestyle at the UOC with a very interested audience in Catalan culture. Her collaborations, always very authentic, allowed for the reinforcement of different educational lines of the UOC.

Results

UOC and Cyberclick have been collaborating for more than 7 years, and since 2021, they have developed an Influencer Marketing and Paid Social strategy that has allowed the university to tackle different challenges in the digital field.

We highlight our Influencer Marketing & Paid Social campaign with the Universitat Oberta de Catalunya for its good results, which demonstrate that influencers can be a very effective and customizable channel within digital marketing. In addition, conversions were achieved in a strategy initially designed to gain brand awareness and positioning.

In 2024, an Always ON influencer strategy that featured over 24 collaborations was carried out, in which we achieved the following: 

  • 42M impressions (increasing impressions by 63% over the same period last year)
  • An engagement rate of 3.7%
  • 1.5M interactions from the content
  • More than 20K direct website visitors
  • 356 leads and 6 registrations

Awareness

Increased content views

 

The content had a massive impact on potential clients, and helped increase brand awareness and positioning.

 

Engagement

Significant level of participation

 

We achieved a high level of engagement from users who saw our posts.

 

Conversions

Leads and registrations

 

Although conversion to sales was not the initial objective of the campaign, we did get 6 enrollments and 356 leads.

 

Caso de exito - Contacto

Contact Us

If you need help with your digital marketing and advertising strategy, click the button below to contact us!

We are a multidisciplinary team dedicated to achieving our client's goals. With more than 25 years of experience, our goal is to accompany you in reaching your brand or company's objectives.

 

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