The Universitat Oberta de Catalunya presented a challenge to Cyberclick: to innovatively increase its presence on social networks through Influencer Marketing, a necessary pillar for all brands that want to build brand awareness in the digital world.
The UOC aimed to increase brand awareness and positioning, but also to gain traffic and generate useful leads for its database.
Increase brand awareness and positioning.
Generate valuable content for the community of selected influencers.
Generate useful leads for the UOC's database and enrollments.
UOC and Cyberclick have been collaborating for more than 7 years, and since 2021, they have developed an Influencer Marketing and Paid Social strategy that has allowed the university to tackle different challenges in the digital field.
We highlight our Influencer Marketing & Paid Social campaign with the Universitat Oberta de Catalunya for its good results, which demonstrate that influencers can be a very effective and customizable channel within digital marketing. In addition, conversions were achieved in a strategy initially designed to gain brand awareness and positioning.
The content had a massive impact on potential clients, and helped increase brand awareness and positioning.
We achieved a high level of engagement from users who saw our posts.
Although conversion to sales was not the initial objective of the campaign, we did get enrollments and leads.
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