Tenn Revamps Its Image with Influencer Marketing

A digital campaign with content creators and social ads helped boost brand recall, increase views, and modernize the perception of the iconic butler for today’s audience.

Tenn
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Challenge and Results

Tenn is a historic brand owned by the ORO Brands Group. It specializes in home cleaning solutions. Since its launch in Spain in 1978 as the first multi-purpose cleaner with bioalcohol, it has remained a category leader thanks to its innovation, quality, and close connection with consumers.

With Cyberclick's help, Tenn launched a social media campaign centered around native content and influencers with the objective of increasing product awareness, modernizing the butler figure, and building awareness among new audiences through viral posts and videos.

1

Increase Product Awareness

We developed entertaining and explanatory content to highlight different products and their everyday benefits.

2

Revamp Brand Image

We reimagined Tenn’s butler with mainstream influencers to connect with current trends and revive the brand's historic tagline.

3

Create Impact and Virality

We used native formats and ad shorts on TikTok and Meta to amplify the campaign and reach new audiences.

99%

Positive Feedback

Users rated the campaign exceptionally, achieving the highest perception and sentiment levels in the brand’s history.

+21%

Views

Campaign pieces outperformed previous activation view results.

24H

To Go Viral

One influencer-driven piece went viral on TikTok in less than a day.

Contact Us

If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

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