Positive feedback
Views
To go viral on social media
Tenn is a brand under ORO Brands, specializing in a wide range of household cleaning products. Launched in Spain in 1978, Tenn was the first universal cleaner formulated with bioalcohol and revolutionized the market that had been dominated by ammonia-based cleaners. This innovative product provided consumers with an effective solution for all types of surfaces, along with a more pleasant fragrance.
Today, Tenn is a well-recognized brand among consumers, having been a trusted companion for millions of Spaniards over the years. It leads the multipurpose cleaning category and maintains a significant presence in the Spanish market.
The main objective of the "The Butler at Home" campaign was to continue increasing awareness of the various products in the portfolio, highlighting the brand's best-performing items.
Additionally, the campaign aimed to revamp the image of Tenn’s iconic butler and bring back the famous slogan "cotton doesn’t lie" to reinforce the brand’s identity.
Promote the brand’s different products, explaining their uses and emphasizing their unique benefits.
Modernize Tenn’s butler to align with current communication trends and reintroduce the slogan "cotton doesn’t lie."
To demonstrate the effectiveness of Tenn’s products, an influencer marketing strategy was launched on Meta and TikTok. It featured mainstream influencers in the humor and lifestyle space. These influencers took on the role of Tenn’s butler in their own homes, tackling common daily cleaning challenges on various household surfaces.
At the same time, several social ad campaigns were run on Meta and TikTok to boost brand awareness. Short clips from the influencers’ content were used as ads, amplifying the campaign’s reach and actively engaging the target audience.
The "The Butler at Home" campaign was a big success. Tenn confirmed that creating native content tied to trends and audience insights is key to connecting with consumers. For instance, this video featuring David Pareja went viral organically in less than 24 hours.
As a result, the brand recorded an overwhelmingly positive sentiment from users, with 99% of the feedback being positive—the highest in brand history to date.
On a global level, the campaign achieved notably better results than the previous one, with:
Additionally, the combination of organic influencer posts and boosted posts significantly amplified the reach of the campaign’s content.
The best sentiment in the history of the brand.
A significant difference compared to the previous campaign.
David Pareja's video went viral in less than 24 hours.
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