SUCCESS STORY:
Tenn

Brand Awareness and Product Knowledge

+23.6M

Impressions 

+12.9M 

Views 

+128K

Interactions 

    Logo Tenn

    About Tenn

    Tenn is a brand under ORO Brands, specializing in a wide range of household cleaning products. Launched in Spain in 1978, Tenn was the first universal cleaner formulated with bioalcohol and revolutionized the market that had been dominated by ammonia-based cleaners. This innovative product provided consumers with an effective solution for all types of surfaces, along with a more pleasant fragrance.

    Today, Tenn is a well-recognized brand among consumers, having been a trusted companion for millions of Spaniards over the years. It leads the multipurpose cleaning category and maintains a significant presence in the Spanish market.

    Goals

    The primary goal of the campaign "The Butler Returns" was to reconnect the iconic slogan "Cotton Doesn't Lie" with the Tenn brand, thereby increasing overall brand awareness.

    Additionally, the campaign aimed to educate consumers about the various Tenn products designed for cleaning all types of surfaces in the home.

     

    Building Brand and Product Awareness for Tenn

    Increasing recognition and knowledge of the Tenn brand and its products.

    Reconnecting the Slogan “Cotton Doesn't Lie” with Tenn

    Using a multi-channel influencer and paid media strategy.

    Strategy and Actions Taken

    1. Strategy

    To modernize the concept of the Tenn butler, a more contemporary character was developed, leading to several influencer collaborations.

    The goal was to generate content through partnerships with mainstream influencers and those aligned with the cleaning niche.

    2. Actions

    Some of the actions taken included visiting other influencers' homes to conduct the cotton test and going out to interview the public about their cleaning habits.

    These activities were shared across the influencers' profiles and the brand's accounts on the Meta platforms. Simultaneously, amplification campaigns were launched for the influencers' posts, along with paid ads on Meta, TikTok, and Pinterest to boost brand awareness, using short clips of the influencers' content as advertisements.

    Results

    With the campaign "The Return of the Butler," Tenn demonstrated that creating native content on social media, focusing on relevance for key sector audiences, yields significantly higher levels of interaction and views compared to more corporate product or brand content.

    Overall, the campaign achieved impressive results, surpassing previous activations with over 23.6 million impressions, more than 12.9 million views, and over 128,000 interactions.

    Furthermore, the combination of organic influencer posts with boosted actions significantly increased the reach of these publications.

    +23.6M

    Impressions

    Global metrics for paid media campaigns and collaborations with influencers.

    +12.9M

    Views

    The influencers created authentic, original, and creative pieces that were a big success.

    +128K

    Engagement

    The response and engagement from the influencers' audience were remarkably positive.

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