Launched in Spain in 2022, Miravia is an innovative ecommerce platform that offers an alternative shopping experience. This marketplace places brands, consumers, and content creators under one digital roof. Miravia combines products from iconic brands and trending local sellers that span a wide range of categories, particularly focusing on fashion and beauty.
Miravia partnered with Cyberclick to conduct a Brand Lift study on Meta. This method measures the impact of advertising campaigns on brand equity. It takes into account comparative surveys between users exposed and not exposed to ads.
The strategy included two types of campaigns on Meta:
Thanks to the focus on these actions, Miravia was able to evaluate how its campaigns directly contributed to improving brand perception and recall compared to its competitors.
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