Miravia Gains Awareness with Brand Lift Campaigns

A digital strategy on Meta helped increase ad recall and brand recognition, proving the effectiveness of the investment and strengthening brand positioning against established competitors.

Header Miravia
Logo Miravia

Challenge and Results

Miravia is an ecommerce platform that was launched in Spain in 2022. It connects brands, consumers, and content creators in a unique digital environment. Its catalog combines iconic brands with trending local sellers, mainly in fashion and beauty categories.

We developed a strategy on Meta that involved reach campaigns and a brand lift study to measure and optimize ad impact on recall, recognition, and consideration against major industry competitors.

1

Increase Brand Recognition

We ran reach campaigns to make Miravia stand out in a crowded market and increase awareness among new users.

2

Evaluate Advertising Effectiveness

We conducted a brand lift study to measure the real impact of Meta advertising on ad recall.

3

Improve Perception Against Competitors

Our objective was to strengthen familiarity and differentiation for Miravia compared to more established marketplaces.

+3.4%

Ad Recall

The study confirmed that more people remembered seeing Miravia campaigns on Meta.

+4.6%

Brand Recognition

Users more easily identified Miravia within the ecommerce market.

+3.8%

Awareness from Campaigns

Meta actions helped new users discover the brand.

Contact Us

If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

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