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Miravia Gains Awareness with Brand Lift Campaigns
A digital strategy on Meta helped increase ad recall and brand recognition, proving the effectiveness of the investment and strengthening brand positioning against established competitors.

Challenge and Results
Miravia is an ecommerce platform that was launched in Spain in 2022. It connects brands, consumers, and content creators in a unique digital environment. Its catalog combines iconic brands with trending local sellers, mainly in fashion and beauty categories.
We developed a strategy on Meta that involved reach campaigns and a brand lift study to measure and optimize ad impact on recall, recognition, and consideration against major industry competitors.
1
Increase Brand Recognition
2
Evaluate Advertising Effectiveness
3
Improve Perception Against Competitors
+3.4%
Ad Recall
+4.6%
Brand Recognition
+3.8%
Awareness from Campaigns
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