Hero Accelerates Growth on Amazon with AI

An omnichannel approach paired with a data-driven strategy helped boost visibility and conversions, optimizing investment and catalog performance on Amazon without increasing the ad budget.

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Challenge and Results

Hero is one of the most iconic global food brands, with over 135 years of history and a presence in more than 30 countries. Its constant focus on innovation has allowed it to lead key categories with high-quality products that are widely recognized by consumers.

Together with McReif (Cyberclick’s marketplace division), we implemented a comprehensive Amazon strategy centered around artificial intelligence, content optimization, and 360º advertising. The focus was on increasing visibility, improving conversion, and consolidating leadership in the marketplace through real-time adjustments and product design tailored to the channel.

1

Boost Brand Awareness

We implemented Sponsored Brands, video ads, and DSP strategies to increase qualified reach and strengthen Amazon positioning.

2

Improve Ad Efficiency and Conversion

We balanced branding and sales with always-on campaigns and real-time dashboards that automatically optimized investment.

3

Design Content and Products for Amazon

We redesigned product listings, A+ content, and portfolio strategy to maximize turnover, visual differentiation, and category leadership.

Increase in Brand Visibility

Greater recognition on Amazon. Advanced ad formats and adapted content improved positioning.

Higher Ad Efficiency

Profitability improved without raising investment. AI dynamically optimized campaigns to boost performance.

Conversion Improvement

Leadership in ecommerce design. Product and content adaptations led to higher turnover and attracted new consumers.

Contact Us

If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

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