SUCCESS STORY: 
Hero

Achieving brand growth on Amazon with a comprehensive, AI-based strategy

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Brand Visibility 

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Advertising Efficiency

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in Conversions

    Hero

    About Hero

    Hero is one of the most recognized brands in the global food industry.

    With over 135 years of history, its commitment to quality and innovation has allowed it to lead various product categories in more than 30 countries.

    Goals

    To continue driving its digital growth and stay competitive on Amazon, Hero invested in artificial intelligence and partnered with McReif, Cyberclick’s marketplace division, to ensure advanced and strategic account management at every level.

     

    Through this partnership, Hero has optimized its advertising spend and successfully applied a 360º approach on Amazon, covering everything from ad strategies to product designs specifically tailored for the platform.

     

    Improve Advertising Spend and Expand Brand Reach

    Drive Conversions and Attract New Customers

    Optimize Product Design on Amazon

    Achieve Rapid Growth in High-Impact Categories

    Strategy and Actions Taken

    Hero success story
    • AI Optimization and Data-Driven Strategy: Implementation of advanced technologies to analyze campaign performance in real-time, enabling strategic adjustments that maximize advertising efficiency.

    • Shift in Advertising Strategy to Balance Conversion and Branding:
      • Prioritization of sponsored brands and video ads over sponsored products, increasing brand awareness and attracting new customers.
      • Activation of DSP with more precise targeting, expanding Hero's reach and positioning on Amazon.
      • Optimization of always-on strategies to maintain a constant presence in the marketplace.

    • Redesign of Visual Content and Adaptation to the Digital Environment:
      • Creation of product images optimized for Amazon, ensuring better conversion on product pages.
      • Creation of strategic A+ Content, offering more engaging shopping experiences for consumers.
      • Visual differentiation strategy to stand out against the competition.
    Hero caso de exito - pc
    • Expansion and Improvement in Key Categories: 
      • Accelerated growth in these categories, reaching a significant number of new audiences.
      • Optimization of the product portfolio to ensure availability and relevance on Amazon.
      • Dynamic pricing and promotion strategies to solidify leadership in these segments.

    • Custom Dashboards and Real-Time Optimization:
      • Development of advanced reporting tools.
      • Implementation of automated alert systems to adjust strategies based on real-time performance.
      • Predictive models that anticipate market trends and optimize advertising spend.

    Results

    • Significant increase in brand visibility, driven by sponsored brands and video ads.
    • Increased conversion efficiency, with reduced cost per acquisition and growth in conversion rates.
    • Catalog optimization, ensuring faster product turnover on Amazon.
    • More flexible and efficient ad management, dynamically adapting to market trends.
    • Implementation of product design strategies tailored to Amazon.
    • Digital leadership on Amazon, solidifying Hero as a brand ready for the future of ecommerce.

    Awareness

    Expansion and optimization on Amazon with AI and a 360º strategy.

    Performance

    Greater profitability and advertising efficiency without increasing investment.

    Conversion

    Improved conversion and leadership in ecommerce product design.

    Caso de exito - Contacto

    Contact Us

    If you need assistance with your digital marketing and advertising strategy, reach out to us!

    We are a skilled team with over 25 years of experience, dedicated to helping our clients achieve their goals. Our mission is to guide and support you in reaching the objectives of your brand or business.

     

    Contact now

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