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Hero Accelerates Growth on Amazon with AI
An omnichannel approach paired with a data-driven strategy helped boost visibility and conversions, optimizing investment and catalog performance on Amazon without increasing the ad budget.

Challenge and Results
Hero is one of the most iconic global food brands, with over 135 years of history and a presence in more than 30 countries. Its constant focus on innovation has allowed it to lead key categories with high-quality products that are widely recognized by consumers.
Together with McReif (Cyberclick’s marketplace division), we implemented a comprehensive Amazon strategy centered around artificial intelligence, content optimization, and 360º advertising. The focus was on increasing visibility, improving conversion, and consolidating leadership in the marketplace through real-time adjustments and product design tailored to the channel.
1
Boost Brand Awareness
2
Improve Ad Efficiency and Conversion
3
Design Content and Products for Amazon
Increase in Brand Visibility
Higher Ad Efficiency
Conversion Improvement
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